Senior Integrated Marketing Manager

Regional Client; Boston (MA); On-site; USD 86,000 - 114,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Tuition reimbursement

Thrive Global Wellness Program

Employee Resource Groups

Job summary

GoTo in Boston seeks a Senior Integrated Marketing Manager to lead enterprise ABM campaigns and collaborate with product marketing and sales to drive pipeline. You will design target account strategies, craft compelling content, and manage global campaigns leveraging 6Sense, Salesforce, and Tableau.

Strong communication and initiative are essential for shaping our go-to-market approach. You will partner across teams to optimize channels, measure impact, and align with quarterly planning,

Qualifications

• 3–5 years of integrated marketing experience promoting SaaS to enterprise organizations.
• Strong background in account-based marketing (1:Few and 1:1 campaigns).
• Proven ability to manage campaigns from strategy through execution to optimization.

Responsibilities

• Collaborate with Product Marketing and Sales to understand personas, product differentiators, and content strategy.
• Design ABM campaigns to acquire new logos, define target accounts, messaging, content, channels, budget, and KPIs.
• Partner with international teams to adapt campaigns for global scale.
• Write campaign briefs to guide cross-functional teams and develop tactical plans.
• Provide feedback on creative to ensure audience alignment and channel effectiveness.
• Monitor channels' performance and optimize underperforming areas.
• Coordinate with Sales to extend campaigns to outbound BDRs and leverage sales plays.
• Deliver regular performance reporting to Marketing and Sales leadership.

Skills

Integrated Marketing

Account-based marketing

Campaign management

Sales alignment

Analytics & reporting

Tools

6Sense

Salesforce

Tableau

Job description

# Senior Integrated Marketing ManagerGoTo · Boston, Massachusetts · Posted YesterdayFull-Time Apply Now Share:## About this role\*\*Where you’ll work:\*\*Boston, MA, US\*\*Marketing at GoTo\*\*At GoTo, our Marketing team shapes the company’s presence, voice, and vision—both inside GoTo and around the world. We use innovative, AI-driven insights and tools to connect with customers in meaningful ways and help grow our business. Here, creative problem-solving and fresh ideas are always encouraged and appreciated as we find new ways to share our story. Join our team, where your creativity and curiosity help us reach and inspire customers everywhere.\*\*Your Day to Day\*\*As a Senior Integrated Marketing Manager, you will:\* Collaborate with Product Marketing and Sales to understand our target personas, our product differentiators, and our content strategy, using this information to design Marketing campaigns\* Design account-based marketing campaigns to acquire new logos from enterprise organizations, defining the target account list, messaging, content, channel mix, budget, and key performance indicators (KPIs) for each campaign\* Partner with international teammates to obtain input on new campaigns and adapt your approach to execute campaigns at a global scale\* Write campaign briefs that inspire the cross-functional team (e.g., Brand & Creative, Marketing Automation, Marketing Ops, Digital Marketing, Web, Agency Partners, etc.) to deliver compelling creative concepts, assemble innovative tactical plans, craft effective content assets, and meet campaign objectives\* Provide constructive feedback on campaign creative, ensuring new deliverables speak to the target audience and adhere to channel best practices\* Understand the role of each marketing channel in the buyer journey, proactively monitoring if channels and tactics are performing at/above benchmark and influencing other teams to optimize areas of underperformance\* Partner with Product Marketing, Sales Enablement, and Sales to extend your campaigns to our Outbound BDRs, ensuring campaigns are supported with sales plays against our target accounts\* Provide regular reporting to Marketing and Sales leadership about your campaigns with the goal of communicating overall performance trends and next steps to improve results\* Contribute to the quarterly planning process for Marketing, partnering with functional teams to allocate budget by marketing channel and forecast leads, pipeline, and revenue\*\*What We’re Looking For\*\*As an Integrated Marketing Manager, your background will look like:\* 3-5 years of Integrated Marketing experience promoting SaaS products to Enterprise orgs\* Strong background in account-based marketing, especially 1:Few and 1:1 campaigns\* Proven ability to manage campaigns from strategy to execution to optimization\* Proven track record of building positive relationships with Marketing and Sales teammates\* Experience with monitoring and attaining lead, pipeline, and revenue targets\* Understanding of relevant technology (6Sense, Salesforce, Tableau)\* Exceptional communication skills (interpersonal, written & verbal)\* Proactive, detail-oriented, and able to think creatively and quickly to solve problems\*\*What We Offer\*\*At GoTo, we care about helping our people succeed at work and feel supported in life. Our employee benefits and programs are designed to support your well-being, growth, and sense of belonging. Here's what you can expect as part of our team:\* Comprehensive health benefits\* Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days\* Tuition reimbursement and access to instructor-led and on-demand learning and development programs\* The Thrive Global Wellness Program, a confidential Employee Assistance Program (EAP), a wellness app and one-on-one wellness coaching\* Employee-led communities and programs, including Employee Resource Groups (ERGs), GoTo Gives, and charitable matchingWe work hard to create an environment where everyone feels welcome, respected, and able to contribute. Building a culture of belonging isn't just something we talk about - it's part of how we work every day.Specific benefits and offerings may vary by country in line with local regulations and market practices.At GoTo, you’ll find the flexibility, resources, and support you need to thrive—at work, at home, and everywhere in between. You’ll work towards a shared goal with an open-minded, cohesive team that’s greater than the sum of its parts. We’re committed to creating an inclusive space for everyone, because we know unique perspectives make us a stronger company and community. Join us and be part of a company that invests in your future, where together we’ll \*\*Be Real, Think Big, Move Fast, Keep Growing, and stay Customer Obsessed.\*\* [\*\*Learn more.\*\*](https://www.goto.com/company/corporate-responsibility)Annual Base Salary Range: $86,000.00 - $114,000.00\*The above shows our ranges from minimum to maximum and is displayed in the full-time equivalent amount. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.\*