Manager, Category Commercialization

Keurig Dr Pepper; Frisco (TX); On-site; USD 97,000 - 140,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401k with company match

Tuition Reimbursement

Mileage Reimbursement

Job summary

Keurig Dr Pepper is seeking a Manager of Category Commercialization to lead the commercialization of select beverage brands across the liquid refreshment categories. You will drive strategic category plans in collaboration with Brand, NRS, and cross-functional teams to identify growth opportunities and ensure retail readiness across channels.

The role requires 5+ years in CPG or beverage commercialization, a Bachelor's degree, and travel up to 25%.

Qualifications

• Minimum 5 years’ experience in Sales, Marketing, and/or Commercial leadership.
• Experience in consumer goods or retail products strongly preferred; beverage knowledge is a plus.
• Bachelor’s degree required; MBA preferred.

Responsibilities

• Support Sr Director Category Commercialization with daily workload and projects.
• Collaborate across activation, brand, supply chain, shopper insights, marketing, RGM, and category management.
• Represent the full category commercial perspective in cross-enterprise discussions.
• Build insights-based category selling stories and operating plans for annual commercial plans.
• Shepherd commercialization for new product innovations and retail account launches.
• Provide commercial guidance for annual brand processes and launches.
• Track in-year performance and adjust programming to meet AOP goals.
• Support company-wide and sales meetings (NRS QBRs, National Sales Meeting, AOP meetings).

Skills

Sales leadership

Commercial strategy

Cross-functional collaboration

Beverage industry knowledge

Education

Bachelor's degree

MBA preferred

Job description

Find out how well you match with this job

Function Sales

Level Manager

Type Full-Time

Job Overview:

The Manager of Category Commercialization is responsible for leading the commercialization of select Keurig Dr Pepper (KDP) beverage brands across liquid refreshment beverage categories, including company owned and Allied brands. Your ultimate goal is to drive success with our shoppers, customers and partners by helping to drive a commercial beverage strategy that is coherent across channels. The Manager will be the driving force between the Brand and National Retail Sales (NRS) Teams by identifying growth opportunities and leveraging key insights/trends that lead to actionable brand and retail plans. Additionally, the Manager will be responsible for collaborating with key cross functional teams and stakeholders, participating in the Annual Brand Planning process, tracking category performance, building category selling materials, owning product commercialization, supporting major industry/sales meetings and reporting out to senior leaders. We are looking for a team player who has the ability to drive influence throughout the organization, enjoys building relationships cross functionally, exudes strategic acumen, takes full ownership of assigned projects and identifies growth opportunities.

The ideal candidate will bring 5 or more years of consumer packaged goods (CPG) experience and will have led commercial efforts in the development, implementation, and measurement of category plans across the commercial organization. Knowledge of the beverage industry specifically would be considered a plus.

This role will be located in the KDP Plano HQ office and will require up to 25% travel. This person will report to the Director – Category Commercialization.

Responsibilities:

The key areas of focus for this role include commercial planning, category assortment, innovation commercialization, and category sales growth strategy.

• Support the Sr Director Category Commercialization with daily workload / projects. Main workstreams include AOP initiatives/projects, executional tracking, and alignment of category activities
• Collaborate with activation, brand, supply chain, shopper insights, marketing, RGM, and category management to identify and build a prioritized annual calendar of relevant activities, programming, occasion/brand/price/pack/channel (OBPPC) tactics and tools required to deliver against the annual commercial plan for assigned categories
• Represent the full category commercial perspective in all discussions/decisions across the enterprise and when consulting Brand marketing partners
• Build compelling, best in class insights-based category selling stories and operating plans that support annual commercial plans for the KDP selling organizations (NRS and RTM) inclusive of brand initiatives, innovation, category drivers, right assortment, and merchandising
• Shepherd the commercialization efforts for new product innovation as well as retail account specific product or package innovation, ensuring retail readiness and launch excellence
• Provide commercial guidance for the annual brand process and innovation launches
• Track in year performance and determine tactical changes or additions to the commercial programming to address AOP goals
• Provide on-going leadership and support for company-wide and sales specific meetings i.e., NRS Quarterly Business Reviews, National Sales Meeting, customer AOP meetings, Bottler Meetings, etc.

Total Rewards:

• Salary range $96,800 - $140,000
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

Requirements:

• Minimum 5 years’ experience Sales, Marketing, and/or Commercial leadership experience
• Experience in consumer goods or retail products strongly preferred, and beverage industry knowledge is a plus
• Bachelor’s degree from an accredited US or international university; MBA Preferred
• Commercial strategy or Channel strategy development experience is preferred

Company Overview:

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single ‑ serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be anemployer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law