Manager, Channel Strategy

Keurig Dr Pepper; Frisco (TX); Hybrid; USD 97,000 - 140,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401k with company match

Tuition Reimbursement

Mileage Reimbursement

Paid Time Off

Job summary

Keurig Dr Pepper in Frisco, TX is seeking a Channel Strategy Manager for the Convenience and Drug channels. You will shape strategy, planning and communications for National Retail Sales and DSD Franchise teams, driving growth through consumer and shopper insights and data-driven storytelling.

This hybrid role requires strong problem solving, cross-functional collaboration across Brand, Revenue Growth Management, Omnichannel and Route-to-Market, with the ability to lead initiatives from concept

Qualifications

• Bachelor’s degree or equivalent experience required; MBA preferred.
• 5+ years in Retail Buyer, Customer Sales, Commercial and/or Category Management in a CPG company; Convenience experience preferred.
• Strong ability to work independently and with cross-functional teams.
• Excellent analytical skills using Circana or similar shopper data.
• Proven track record in developing and executing strategic frameworks.

Responsibilities

• Lead Convenience & Drug channel strategy for DSD portfolio and partners.
• Collaborate across Brand, Category Management, Revenue Growth, Omnichannel, and Route-to-Market.
• Develop category, brand, and initiative selling stories using shopper insights.
• Support Joint Business Plans and strategic meetings with analytics and thought leadership.
• Drive share growth objectives and deliver revenue and profit targets.
• Act as subject matter expert for DSD Cold Portfolio in cross-functional meetings.
• Prioritize time across customers to ensure flawless execution of selling stories.
• Leverage data sources (Circana, Numerator) to create compelling insights.
• Deliver against annual and long-term KPI targets.

Skills

Analytical capabilities

Cross-functional collaboration

Project management

Communication skills

Microsoft Office proficiency

Team player

Strategic thinking

Independent work

Education

Bachelor’s degree or equivalent experience

MBA a plus

Tools

Circana

MS Office

Job description

Job Overview

The Channel Strategy team leads strategic planning and execution for all channels and customers. As a Channel Strategy Manager for Convenience and Drug channels, you will play a large role in the strategy, planning and communication to our National Retail Sales and Direct-Store- Delivery (DSD) Franchise teams for the DSD portfolio within the Convenience and Drug channels. The ideal candidate understands that true value creation, both for our customers and the company, is built upon a long-term, shared vision of growth that is grounded in consumer and shopper needs/occasions and informed by leading edge category and channel insights. This individual will work seamlessly across multiple functions within Keurig Dr Pepper’s Beverage Operating Unit to develop actions and implement recommended strategies. We are looking for a team player who has strong problem solving and communication skills, as well as the ability to drive and own a project from start to finish.

Position location

Frisco, TX (Hybrid role 3 days in the office, 2 days work-from-home)

Reports to

: Sr Director, Channel Strategy

Responsibilities

• Play a leadership role in the Convenience and Drug channel and customer commercial strategy for KDP’s DSD Cold portfolio of brands, including partnership brands, working with our most valued retail partners
• Work seamlessly across multiple internal and external functions including Brand, Category Commercialization, Partners, Revenue Growth Management, Omnichannel, Category Management and Route-to-Market
• Partner cross-functionally to develop category, brand and/or initiative specific selling stories with leading-edge consumer, shopper and category insights to be delivered at our annual National Sales Meeting and ongoing throughout the year
• Support Joint Business Plans and other strategic meetings by providing analytic and commercial thought leadership support to the sales team
• Lead strategy behind increasing share objectives within the Convenience and Drug channels
• Serve as the KDP DSD Cold Portfolio subject matter expert and commercial lead in cross functional planning meetings
• Efficiently prioritize time across assigned Convenience and Drug customers to ensure the KDP DSD Cold initiative selling stories are flawlessly executed, on time, for each respective customer and buyer
• Deliver against annual and long-term KPI’s including base brand acceleration, successful innovation sell-in and expansion, distribution, share while achieving revenue and profit growth targets
• Leverage Circana, retailer shopper card data, Numerator and proprietary tools and research to develop best-in-class insights and selling stories

Total Rewards

• Salary range $96,800 - $140,000
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

Requirements

• Bachelor’s degree or equivalent experience; MBA a plus
• 5+ years of experience in Retail Buyer, Customer Sales, Commercial and/or Category Management in a CPG company; Convenience experience preferred
• Ability to work independently and collaboratively across cross-functional groups
• Exceptional analytical capabilities utilizing Circana, customer shopper data or similar programs
• Proven ability to develop and implement strategic frameworks for an organization
• Ability to take programs from concept to execution
• Strong written and verbal communications skills
• Strong project management experience
• High proficiency with all Microsoft Office platforms
• Team player with a can do attitude

Company Overview

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be anemployer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law

A.I. Disclosure

KDP uses artificial intelligence toassistwithinitialresume screening and candidate matching. This technology helps us efficientlyidentifycandidates whose qualifications align with our open roles.AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly [e-mail] lieu of clicking Apply.Please include the job title and location or Job ID # in the email subject linein order for your email application to be considered.