Manager Brand Insights & Measurement

Abbott; Illinois; On-site; USD 99,000 - 199,000; Full time

Benefits offered by this job

Free medical coverage

Strong retirement plan

Tuition reimbursement

FreeU education benefit

Global employer recognition

Job summary

Abbott is seeking a Brand Insights Manager to elevate how we build and measure a world-class global brand. You’ll leverage consumer, cultural, and market insights to shape brand strategy and connect performance to business outcomes.

This role can be based at Willis Tower in Chicago, or Abbott Park, IL, and is onsite five days a week. You will lead global brand tracking programs, define KPIs, analyze performance, and translate insights into actionable recommendations for senior leaders.

Qualifications

• 7+ years of experience in brand insights, market research, or brand strategy.
• Proven experience leading brand tracking programs and strategic research initiatives.
• Deep expertise in brand equity measurement and brand health frameworks.
• Strong grounding in qualitative and quantitative research methodologies.

Responsibilities

• Lead global brand tracking programs and metrics.
• Define and evolve brand health KPIs and measurement frameworks.
• Analyze brand performance trends and identify drivers of equity growth or decline.
• Design and execute strategic research to uncover audience insights and whitespace opportunities.
• Translate insights into strategic recommendations and roadmaps to strengthen brand performance.
• Partner with Marketing, Communications, and Analytics to align insights with execution.
• Connect brand metrics to business outcomes for leadership decisions.
• Evaluate impact of brand investments and campaigns; measure ROI.

Skills

Brand insights

Market research

Brand tracking

Qualitative research

Quantitative research

Strategy development

Stakeholder communication

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Business/Psychology

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to :

• Career development with an international company where you can grow the career you dream of .
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Abbott is seeking a Brand Insights Manager to elevate how we build and measure a world-class global brand. In this role, you’ll leverage deep consumer, cultural, and market insights to shape brand strategy and connect brand performance to meaningful business outcomes. This role can be based either at our Willis Tower office in downtown Chicago, IL, or at our Abbott Park campus in Lake County, IL. Please note that this is a fully onsite position and requires employees to be on-site five days per week.

What You’ll Work On

• Lead global brand tracking programs, including awareness, consideration, trust, and reputation metrics
• Define and evolve brand health KPIs and measurement frameworks aligned to long-term strategy
• Analyze brand performance trends and identify key drivers of brand equity growth or decline
• Design and execute strategic research (qualitative and quantitative) to uncover audience insights and whitespace opportunities
• Interpret research to understand how brands are built, differentiated, and sustained over time, identifying the factors that drive long-term brand value and customer loyalty
• Translate insights into clear strategic recommendations and a roadmap to strengthen brand performance
• Partner cross-functionally with Marketing, Communications, and Analytics to align insights with execution
• Connect brand metrics to business outcomes and inform strategic decision-making
• Evaluate the impact of brand investments and marketing campaigns, measuring ROI and translating findings into actionable recommendations for stakeholders
• Develop compelling narratives that explain what brand performance data is telling us, including the effectiveness of campaigns, shifts in consumer perception, and opportunities to strengthen brand equity
• Embed insights into campaigns, messaging, and customer experiences
• Deliver compelling, executive-ready storytelling that influences leadership decisions

Required Qualifications

• Bachelor’s degree in Marketing, Business, Psychology, or a related field (or equivalent experience)
• 7+ years of experience in brand insights, market research, or brand strategy
• Proven experience leading brand tracking programs and strategic research initiatives
• Deep expertise in brand equity measurement and brand health frameworks
• Strong grounding in qualitative and quantitative research methodologies
• Experience partnering with analytics teams to develop measurement approaches
• Demonstrated ability to connect insights to business outcomes and strategy
• Experience evaluating brand campaign effectiveness and communicating brand impact, ROI, and performance outcomes to business leaders
• Excellent communication and storytelling skills, with experience presenting to senior leaders
• Strong cross-functional collaboration skills across marketing, communications, and digital teams

Preferred Qualifications

• Experience defining or evolving global brand strategies in complex organizations
• Background in healthcare, consumer health, or adjacent industries
• Familiarity with advanced segmentation, U&A studies, and message testing
• Experience working with brand performance dashboards and analytics outputs
• Proven ability to influence senior stakeholders and drive alignment across teams
• Strong curiosity about external brand trends, benchmarks, and best practices
• Experience working on the client/corporate brand side is strongly preferred with direct experience managing brand insights and measurement within an in-house marketing organization

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives : www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is $99,300.00 – $198,700.00. In specific locations, the pay range may vary from the range posted.