Market Research Manager

2137 Abbott Rapid Diagnostics Informatics, Inc.; Lake Forest (IL); On-site; USD 99,000 - 199,000; Full time

Job summary

Abbott is seeking a Market Research Manager for CMI in Lake Forest, IL to shape strategic direction by leading market research initiatives and transforming data into actionable insights. The role collaborates with commercial, marketing, finance, and leadership teams to identify growth opportunities and strengthen market position.

You will analyze market, customer, and competitive intelligence to support global portfolio optimization and data-driven decision making in a fast-paced healthcare

Qualifications

• Bachelor's Degree (± 16 years) Marketing and/or Information Technology or an equivalent combination of education and work experience.
• 5 years of experience in market research, advanced analytics, or marketing in IVD or related healthcare.
• 10 years of experience working in matrix environment with an established track record of career growth.

Responsibilities

• Lead primary market research initiatives among stakeholders to identify unmet needs and growth opportunities.
• Leverage secondary market research to inform product and vendor strategies and decisions.
• Support pricing and value strategy, including market segmentation and willingness-to-pay analyses.
• Monitor product and commercial performance to recommend actionable improvements.
• Ensure cost-effective methodologies across market research projects.

Skills

Market research

Advanced analytics

Marketing

Cross-functional work

Education

Bachelor's degree in Marketing or IT

Healthcare experience

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life‑changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

Working at Abbott – You’ll have the opportunity to do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to career development with an international company where you can grow the career you dream of. Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. An excellent retirement savings plan with a high employer contribution. Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit – an affordable and convenient path to getting a bachelor’s degree. A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity: Our diagnostic solutions are used in hospitals, laboratories, and clinics around the globe. The crucial information derived from our tests, instruments, and informatics systems is often the first step in patient care decision‑making for hundreds of health conditions from heart attacks to blood disorders to infectious diseases and cancers.

Market Research Manager, CMI | Lake Forest, IL

Market Research Manager will play a critical role in shaping the strategic direction of Abbott's CMI business by leading market research initiatives and transforming complex data into actionable business insights. This position is responsible for gathering, analyzing, and presenting market, customer, and competitive intelligence to support the development and optimization of the global product portfolio. The Product Manager will serve as a key advocate for data‑driven decision‑making, leveraging analytical rigor to influence both strategic and tactical business decisions. Working cross‑functionally with commercial, marketing, finance, and leadership teams, this individual will help identify growth opportunities, challenge assumptions, and drive initiatives that strengthen market position and business performance.

What You’ll Work On

• Ensure compliance with Corporate and Division Purchasing, Office of Ethics and Compliance (OEC) and other applicable policies and procedures.
• Lead the development and execution of Primary Market Research among relevant stakeholders to identify unmet customer needs, market opportunities, and emerging trends.
• Leverage Secondary Market Research on trends and market dynamics to inform product and vendor strategies and decisions.
• Develop and support pricing and value strategy, including pricing models, market segmentation, willingness‑to‑pay analyses, and commercialization recommendations to optimize growth, profitability, and market adoption.
• Monitor and evaluate product and commercial performance, analyzing launch effectiveness, sales trends, customer adoption, and marketing impact to generate actionable recommendations and improve business outcomes.
• Ensure the most appropriate and cost‑effective methodologies are utilized across all Business Unit market research projects.
• Establish a productive work environment by creating trust and respect within the team and stakeholders.
• Build related business case(s) to quantify impact of new opportunities within the business.

Required Qualifications

• Bachelor's Degree (± 16 years) Marketing and/or Information Technology or an equivalent combination of education and work experience.
• 5 years of experience in market research, advanced analytics, or marketing in IVD or related healthcare.
• 10 years of experience working in matrix environment with an established track record of career growth.

The base pay for this position is $99,300.00 – $198,700.00. In specific locations, the pay range may vary from the range posted.

JOB FAMILY: Market Development and Research
DIVISION: CMI ARDx Cardiometabolic and Informatics
LOCATION: United States > Lake Forest : J55
ADDITIONAL LOCATIONS:
WORK SHIFT: Standard
TRAVEL: Yes, 10 % of the Time
MEDICAL SURVEILLANCE: Not Applicable
SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

Abbott is an Equal Opportunity Employer, committed to employee diversity. Abbott welcomes and encourages diversity in our workforce. Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next‑generation diagnostics, life‑changing devices, science‑based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well‑being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.

We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings.

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