Content Marketing Manager, Outdoor

Authority Brands; Atlanta (GA); Sur place; USD 70 000 - 110 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Full benefits package

Paid time off and holidays

Résumé du poste

Authority Brands Inc. is seeking a Content Marketing Manager to lead planning, creation, and management of content across a portfolio of brands.

You will translate brand strategies and customer insights into engaging content for websites, email, social, video, and more while preserving each brand’s voice. You will collaborate with Brand Marketing to scale assets for seven brands, use AI tools for rapid production, and tailor content for local markets and franchisees.

Qualifications

• 3–5 years of experience in content marketing or creative operations.
• Strong copy-editing, video editing, and digital curation skills.
• Experience with local SEO and coordinating with franchisees or local operators.

Responsabilités

• Content Curation, Adaptation & Scaled Execution: partner with Brand Marketing to produce engaging consumer-facing content for paid and organic media.
• Field Support & Campaign Versioning: build a library of marketing toolkits for franchisees and adapt campaigns to local needs.
• Local SEO & Content Technology Strategy: maintain hyper-local content and evaluate AI tools for asset distribution and personalization.
• Social Media: manage planning and content for both corporate and franchise locations to improve online presence.

Connaissances

Content storytelling

Copy-editing

Video editing

Digital curation

Local SEO

Field collaboration

Outils

Canva

Adobe Creative Suite

Nano Banana

Description du poste

Authority Brands Inc. is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ.

Summary

The Content Marketing Manager leads the planning, creation, and management of content across an assigned portfolio of brands. This role turns brand strategies and customer insights into clear, engaging content for websites, email, social media, video, and other channels, while maintaining each brand’s distinct voice.

Key Responsibilities

Content Curation, Adaptation & Scaled Execution

• Partner with Brand Marketing to produce engaging consumer-facing content (video, photography, blog posts) for paid and organic media that drives website traffic and brand value.
• Leverage generative AI and creative production tools to rapidly scale assets for 7 brands, focusing on customization and iteration vs. heavy graphic design.
• Accelerate content by generating localized, seasonal, and audience-specific variations to maintain high content volume across targeted campaigns.

Field Support & Campaign Versioning

• Build and maintain an accessible library of marketing toolkits, empowering franchisees to execute local campaigns independently without needing dedicated design support.
• Adapt core brand campaigns to match local consumer nuances and franchisee needs.
• Gather real-time insights from franchisees and field teams regarding asset adoption and performance, continuously optimizing to improve customer engagement.

Local SEO & Content Technology Strategy

• Maintain hyper-local content that helps improve search visibility, local awareness, and overall brand value.
• Evaluate and implement emerging content automation platforms and generative AI tools to streamline asset distribution and field customization.
• Social Media: Manage social media content and planning for the brand, both on the corporate level as well as the franchisee, working to improve each location’s online social presence.

Qualifications & Skills

• 3–5 years of experience in content marketing or creative operations with hands‑on experience deploying at national and local level.
• Content Storytelling & Lightweight Production: Strong copy‑editing, video editing, and digital curation skills. Experience in Canva, Adobe, and Nano Banana preferred.
• Local SEO & Field Collaboration: Familiarity with local SEO best practices, location‑based content strategies, and a track record of working directly with local operators or franchisees to deliver user‑friendly content toolkits.

We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more.

Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time.

Authority Brands Inc. is an Equal Opportunity Employer