Machine Learning Solutions Architect

phData; Snowflake (AZ); Remote; USD 90,000 - 160,000; Full time

Job description

phData is revolutionizing how our clients use data and artificial intelligence. As thepremier services provider specializing in data application and data platform services, we partner with the leading technology companies across the modern data stack to deliver cutting-edge solutions. We are technology evangelists around critical ecosystem tools like Snowflake, AWS, Azure, dbt, Sigma, Tableau, and Power BI. We are passionate about helping global enterprises overcome their toughest challenges by building AI solutions and data applications and then getting these solutions into production.

phData is a remote-first global company with employees based in the United States, Latin America and India. We celebrate the culture of each of our team members and foster a community of technological curiosity, ownership and trust. Even though we're growing extremely fast, we maintain a casual, exciting work environment. We hire top performers and allow you the autonomy to deliver results.

• 5x Snowflake Partner of the Year (2020, 2021, 2022, 2023, 2024)
• Fivetran, dbt, Atlation, Matillion Partner of the Year
• #1 Partner in Snowflake Advanced Certifications
• 600+ Expert Cloud Certifications (Sigma, AWS, Azure, Dataiku, etc)
• Recognized as an award-winning workplace in US, India and LATAM
• Inc 5000 Fastest Growing US Companies (2020-2023)

As the VP of Marketing, you will develop and execute a comprehensive marketing strategy that drives awareness, engagement, and growth for phData. You will lead a team of marketing professionals and work closely with cross-functional teams, including sales, product, and delivery, to ensure consistent and impactful campaigns across all channels.

About you:

• Consulting Experience: You are familiar with the consulting industry, including client management, project cycles, and service-based marketing.
• Brand Development: You have experience developing and evolving brand identity, particularly in the tech or data sectors.
• Cross-functional Collaboration: You can work closely with other departments, such as sales, product development, and executive leadership, to align marketing strategies with overall business objectives.
• Customer Obsessed: You have experience enhancing the customer journey and improving customer satisfaction and loyalty.
• Flexibility and Resilient: Willingness to adapt to changing circumstances and pivot strategies as needed. Strong work ethic and determination to overcome challenges and achieve success.

Key Responsibilities:

Account-Based Marketing (Cross-selling - Customer Marketing):

• Develop and execute ABM strategies to drive growth within existing key accounts and foster deeper relationships.
• Work closely with the sales and consulting teams to create personalized marketing plans for high-value accounts.
• Identify opportunities to upsell and cross-sell within the current customer base, aligning marketing efforts with account expansion goals.
• Utilize data and insights from key accounts to tailor campaigns, messaging, and content that address specific customer needs and challenges.
• Measure and report on the impact of ABM initiatives, including customer retention, expansion, and revenue growth.

Demand Generation:

• Develop and execute demand generation strategies to drive qualified leads and increase pipeline growth.
• Oversee the creation of multi-channel marketing campaigns focused on generating demand, including digital advertising, content marketing, webinars, and events.
• Collaborate closely with the sales team to align demand generation efforts with sales objectives and ensure a seamless lead handoff process.
• Leverage marketing automation and CRM tools to track, analyze, and optimize demand generation campaigns.
• Continuously refine targeting, messaging, and campaign tactics based on performance data and industry trends.

Campaign Management:

• Oversee the creation and execution of integrated marketing campaigns across various channels (digital, social, PR, events, etc.).
• Ensure that all campaigns are data-driven, measurable, and aligned with the brand strategy.

Brand Strategy Development:

• Develop and implement a long-term brand strategy that aligns with the company’s vision, mission, and business objectives.
• Define the brand positioning, value proposition, and messaging architecture to differentiate the company in the marketplace.

Content & Creative Direction:

• Lead the development of compelling and consistent brand content, including storytelling, visual identity, and messaging.
• Collaborate with internal and external creative teams to produce high-quality marketing materials.

Market Research & Insights:

• Conduct market research to understand industry trends, customer needs, and competitive positioning.
• Leverage data and insights to inform brand strategy and marketing initiatives.

Digital Marketing Leadership:

• Drive digital marketing efforts, including SEO, SEM, social media, and email marketing, to enhance brand visibility and engagement.
• Ensure the company’s online presence reflects the brand’s values and resonates with the target audience.

Team Leadership & Development:

• Lead, mentor, and inspire a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
• Provide guidance and support for professional development and career growth within the team.

Performance Measurement & Reporting:

• Set KPIs and metrics to measure the effectiveness of brand marketing initiatives.
• Regularly report on brand performance, campaign results, and ROI to the executive team.

Qualifications:

Education:

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or advanced degree is a plus.

Experience:

• 10+ years of experience in brand marketing, with a proven track record of success in the technology or consulting industry.
• Demonstrated experience in leading brand strategy and executing high-impact marketing campaigns.

Skills:

• Strong leadership and team management skills, with the ability to inspire and guide a diverse team.
• Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and effectively.
• Creative thinker with a passion for innovation and staying ahead of industry trends.
• Proficiency in digital marketing tools and platforms, as well as data analytics.

Attributes:

• Strategic mindset with a hands-on approach to execution.
• Ability to work in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
• Strong analytical skills and a data-driven approach to decision-making.
• A deep understanding of the data and technology landscape, with a passion for helping businesses leverage data to drive growth.

Why phData? We Offer:

• Medical Insurance for you and eligible dependents
• 401k plan with company match
• Dental and Vision insurance
• Home Office Equipment Stipend
• Annual stipend for Learning and Development
• Unlimited Paid Time Off

phData celebrates diversity and is committed to creating an inclusive environment for all employees. Our approach helps us to build a winning team that represents a variety of backgrounds, perspectives, and abilities. So, regardless of how your diversity expresses itself, you can find a home here at phData. We are proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, veteran status, genetic information, disability, or other applicable legally protected characteristics. If you would like to request an accommodation due to a disability, please contact us at People Operations.