Luxury Wine District Manager — In‑Market Growth & Activation

Trinchero Family Estates; Atlanta (GA); Hybrid; USD 76,000 - 110,000; Full time

Job summary

Trinchero Family Estates seeks a Commercial Luxury District Manager to drive growth and brand advocacy across premium on-premise accounts in a defined geography. The role emphasizes 75% Premium Luxury and 25% Heritage, with about 80% in-market engagement with distributors, trade professionals, and consumers.

You will build distribution, execute activations, develop distributor capabilities, and deliver best-in-class market programs to elevate priority brands.

Qualifications

• Bachelor’s degree in business administration, Sales and Marketing, or related field.
• Minimum of 1–3 years of experience.
• Preferred fine wine, luxury brand, or on-premise sales experience.
• Knowledge of state and federal liquor laws is a plus.

Responsibilities

• Assist and execute strategic business plans for key regional on-premise accounts, independent restaurants, hotels/resorts/country clubs, wine bars, and select fine wine retailers.
• Secure new placements, expanded distribution, by-the-glass features, menu visibility, and promotional opportunities for Commercial Luxury brands.
• Build strong relationships with beverage directors, sommeliers, buyers, operators, and ownership groups.
• Identify white-space opportunities and develop account-specific growth plans.
• Drive depletion growth while maintaining focus on premiumization and brand equity.
• Serve as the primary Commercial Luxury expert for distributor partners within assigned markets.
• Conduct ride-withs, coaching sessions, sales meetings, and training programs to improve distributor execution.
• Collaborate with distributor local teams to identify opportunities, remove execution barriers, and maximize Commercial Luxury performance.
• Lead educational programs for distributor sales teams, account staff, sommeliers, bartenders, servers, and retail associates.
• Deliver compelling wine and spirits education that builds confidence, advocacy, and recommendation rates.
• Support trade tastings, staff trainings, distributor education, and market workshops.
• Plan and execute impactful consumer events, wine dinners, tastings, festivals, and market activation programs.
• Create memorable brand experiences that drive awareness, trial, and loyalty.
• Partner with marketing and distributor teams to ensure activations align with brand strategy and ROI expectations.
• Leverage local market insights to tailor programs to target consumers and accounts.
• Execute best-in-class market programs that elevate visibility and distribution of priority brands.
• Monitor competitive activity, market trends, and emerging luxury consumption opportunities.
• Provide marketplace intelligence and recommendations to leadership.
• Use sales tools: MS Office, KARMA, TAP, Datassentials, Circana, and Power BI to create data-driven selling stories.

Skills

Negotiation

Communication

Relationship building

Leadership

Field sales

Education

Bachelor's degree in business administration, Sales and Marketing, or related field

Tools

MS Office

Power BI

TAP - Trinchero Asset Portal

Datassentials

Circana

Job description

Trinchero Family Estates seeks a Commercial Luxury District Manager to drive growth and brand advocacy across premium on-premise accounts in a defined geography. The role emphasizes 75% Premium Luxury and 25% Heritage, with about 80% in-market engagement with distributors, trade professionals, and consumers.

You will build distribution, execute activations, develop distributor capabilities, and deliver best-in-class market programs to elevate priority brands.