Luxury Wine Brand Manager: Strategy & Growth

Demeine Estates; St. Helena (CA); On-site; USD 100,000 - 115,000; Full time

Job summary

Demeine Estates, Napa Valley-based wine producer and marketer, seeks a senior marketing leader to craft three-tier marketing programs, pricing strategies, and brand communications for premium wines.

You will drive trade promotions, coordinate with outside agencies, and plan high-impact events. A minimum of five years in wine/marketing with strong financial acumen is required to succeed in this entrepreneurial environment.

Qualifications

• Five years of work experience with three years in the wine industry.
• Advanced financial acumen with a track record of market analysis, budget management, and strategic planning.
• Knowledge of the three-tier distribution system a plus.
• Strong strategic skills with the ability to manage and prioritize multiple tasks in a fast-paced, entrepreneurial environment.
• Advanced proficiency with Microsoft 365 Office applications (Excel, Word, PowerPoint, etc.) to create thorough and clear analyses and persuasive presentations and recommendations.
• Ability to perform basic business and wine industry computations such as currency exchange rates, discounts, commissions, and margins.
• Demonstrated analytical skills with experience in forecasting and marketing research.
• Strong people skills and intellectual curiosity are preferred.
• Experience with Adobe Suite preferred.
• Small office support role for a diverse range of marketing projects.

Responsibilities

• Develop marketing and sales strategy, including three-tier sales programs, creative development, PR, and event marketing.
• Communicate brand objectives and maintain brand information in systems; be main contact for import winery partners.
• Manage pricing files and three-tier price approvals; support inventory and product mix decisions.
• Collaborate with operations on item set-ups, POs, and compliance at national level.
• Lead promotions, marketing programs that drive sales within budget; coordinate events and trainings.
• Prepare business reviews for import partners and market analysis for strategic planning.
• Create wholesale brand plans aligned with sales objectives; analyze category/competitors.

Skills

Strategic thinking

Market analysis

Forecasting

Budget management

Multi-tasking

People skills

Entrepreneurial mindset

Education

Bachelor's degree in business/marketing

Tools

Excel

Word

PowerPoint

Adobe Suite

Job description

Demeine Estates, Napa Valley-based wine producer and marketer, seeks a senior marketing leader to craft three-tier marketing programs, pricing strategies, and brand communications for premium wines.

You will drive trade promotions, coordinate with outside agencies, and plan high-impact events. A minimum of five years in wine/marketing with strong financial acumen is required to succeed in this entrepreneurial environment.