Luxury Wine Brand Growth Director

Bonterra-Organic-Estates-; New York (NY); On-site; USD 180,000 - 230,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Life & Disability

401k with company match

Paid vacation

Volunteer Time Off

Job summary

Viña Concha y Toro USA is seeking a Director of Luxury Brand Sales to lead the commercial strategy for its ultra-premium wine portfolio. You will translate brand strategy into market plans, drive distribution, pricing, and activation, and build senior relationships with top accounts and distributors.

You will collaborate with sales leadership, marketing, and finance to ensure sustainable growth, superior brand equity, and optimized profitability across priority markets. Travel 35–50% is expected.

Qualifications

• Bachelor’s degree in business, marketing or related field required.
• Minimum 10+ years in sales/marketing or distributor management in wine/beverage, luxury focus preferred.
• Proven track record with three-tier system and premium-brand distribution.

Responsibilities

• Develop and own the luxury portfolio commercial plan by origin, brand, channel and market.
• Lead market plans, distributor alignment, business reviews and activation standards.
• Build senior relationships with priority on-premise and key accounts; lead tastings and placements.
• Drive market ownership, pricing integrity and inventory strategy with cross-functional partners.
• Educate trade partners through scalable programs and winery immersion.
• Collaborate with Finance, Supply Chain and Marketing to maximize net sales and profitability.

Skills

Luxury wine sales

Distributor management

Market planning

Key-account development

Leadership

Executive communication

Education

Bachelor’s degree in business/marketing or related field

Tools

KARMA/iDig CRM

Job description

Viña Concha y Toro USA is seeking a Director of Luxury Brand Sales to lead the commercial strategy for its ultra-premium wine portfolio. You will translate brand strategy into market plans, drive distribution, pricing, and activation, and build senior relationships with top accounts and distributors.

You will collaborate with sales leadership, marketing, and finance to ensure sustainable growth, superior brand equity, and optimized profitability across priority markets. Travel 35–50% is expected.