Luxury Wellness Social Media Coordinator

SmartRecruiters, Inc.; New York (NY); On-site; USD 66,000 - 70,000; Full time

Benefits offered by this job

Complimentary Club membership

Perks and incentives with products and

Job summary

Equinox is seeking a Coordinator, Social Media in New York to execute social media strategies that reflect a premium brand and drive engagement across platforms. You will help manage content calendars, create compelling posts, and collaborate with marketing teams to ensure brand consistency.

The role requires 2–4 years of social media experience in luxury/wellness, strong writing, and design sensibility. On-site work in a high-performance, luxury environment is expected.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2-4 years of experience in social media management, preferably in luxury, wellness, or fitness.
• Proven track record of managing and growing social media accounts.
• Strong knowledge of social platforms, formats, analytics, and tools.
• Excellent written and verbal communication; grammatically flawless content.
• Strong eye for aesthetics and detail aligned with luxury brand identity.
• Proficiency in Canva and Adobe Creative Suite; basic video editing is a plus.
• Passion for health, wellness, and fitness with a luxury market understanding.
• Creative thinker with proactive, adaptable approach.
• Strong organizational and multitasking skills; able to handle multiple projects.
• Team player with collaborative mindset and willingness to learn.
• Ability to work in a fast-paced, high-performance environment.

Responsibilities

• Develop concise creative briefs for select projects and align with cross-functional teams on objectives and deliverables.
• Manage and implement the social media content calendar (Instagram, TikTok, Facebook and emerging platforms).
• Monitor, engage with, and grow social media communities with timely responses.
• Track KPIs to measure effectiveness and identify opportunities for improvement.
• Stay updated on trends and best practices in social media to keep the brand at the forefront.
• Collaborate with Creative and Member Marketing teams to align social media with brand goals.
• Capture lo-fi content and post live from events and openings.
• Assist with financial and administrative processes to ensure seamless project execution.

Skills

Social media management

Brand alignment

Content creation

Analytics

Canva

Adobe Creative Suite

Video editing

Collaboration

Education

Bachelor’s degree in Marketing/Communications or related field

Tools

Dash Social

Sprout Social

Job description

Equinox is seeking a Coordinator, Social Media in New York to execute social media strategies that reflect a premium brand and drive engagement across platforms. You will help manage content calendars, create compelling posts, and collaborate with marketing teams to ensure brand consistency.

The role requires 2–4 years of social media experience in luxury/wellness, strong writing, and design sensibility. On-site work in a high-performance, luxury environment is expected.