Social Media Manager

Confidential Luxury NYC Brand; New York (NY); On-site; USD 95,000 - 110,000; Full time

Job summary

Confidential Luxury NYC Brand seeks a highly motivated Social Media Manager to drive engagement across channels for a globally recognized luxury house. You will shape compelling branded content and identify trends to boost brand awareness and audience connection.

You will own day-to-day management of primary channels, collaborate with creative and cross-functional teams, set KPIs, and report on performance to optimize reach and conversion in a fast-paced, in-office NYC environment.

Qualifications

• 3–5 years of social media experience.
• Experience with luxury brands, jewelry, fashion, lifestyle or beauty.
• Proficiency with social media analytics tools and platforms.
• Excellent written and verbal communication and attention to detail.

Responsibilities

• Own day-to-day management of the company's primary social channels.
• Develop social strategies to increase followers, engagement, and conversions.
• Own content calendar and create on-brand, trend-leading content.
• Publish and share content across channels.
• Collaborate with creative, marketing, and cross-functional teams.
• Set KPIs, report on social metrics, and optimize performance.
• Manage community interactions and respond to audience inquiries.

Skills

3–5 years of experience

Luxury brand experience

Understanding platforms/algorithms/bes

Written and verbal communication

Organization/detail-oriented

Cross-functional partnerships

Feedback to levels

Graphic design & video editing

Tools

Asana

Sprout Social

Job description

We are seeking a highly motivated, creative, and organized Social Media Manager for an iconic, globally recognized luxury house with a famously discerning eye and a devoted, taste-making audience. This position will be primarily responsible for driving engagement across all existing channels and identifying emerging social trends to execute. This will be achieved with a strong vision for compelling and innovative branded content, as well as a sophisticated understanding of how community-driven content can support brand awareness and audience connection.

To succeed in this role, you must have a passion for and understanding of consumer behavior, a deep understanding of the competitive landscape, and a track record of successful social media management.

Role Scope & Responsibilities

• Own day-to-day management of the company's primary social channels, becoming a familiar face and voice to the audience.
• Support social strategies to increase followers, engagement, and conversion rates.
• Own the content calendar and identify social stories and content that will resonate with the brand's audience.
• In partnership with the creative team, generate engaging content that is on-brand but leading in terms of trends and innovation.
• Responsible for publishing and sharing content across channels.
• Perform research on current benchmark trends and audience preferences.
• Work closely with the VP to ensure organic and paid social media content is driving both brand awareness and conversion.
• Expand on best practices while also testing new social trends to keep content fresh and engaging.
• Support the setting of KPIs and benchmarks, own reporting on social metrics and analytics, and make timely, informed suggestions on how to optimize.
• Own all aspects of community management, including posting, responding to queries in a timely manner, escalating issues and recurring themes, client care questions, responding to comments, and participating in conversations that inspire brand loyalty and customer connection.
• Monitor social SEO and platform traffic metrics.
• Partner with marketing and creative teams on cross-channel campaigns.
• Partner with cross-functional teams including creative, merchandising, e-commerce, and legal.
• Stay current with technologies and trends in social media, design tools, and applications.
• Compile weekly, monthly, and quarterly social media reports.
• Manage DMs, comments, and communication with other accounts and profiles across social channels.

Desired Education, Experience & Skills

• 3–5 years of social media experience.
• Experience working with luxury brands, jewelry, fashion, lifestyle, and beauty preferred.
• Experience with social media management and analytics tools such as Asana and Sprout Social.
• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Proficiency in graphic design and video editing tools a plus.
• Ability to take direction, multi-task, and manage shifting priorities.
• Ability to react quickly with a strong sense of urgency and execute at a fast pace.
• Excellent organization and attention to detail.
• Ability to build cross-functional partnerships.
• Ability to give concise and actionable feedback to various levels.

Compensation: $95,000-$110,000

This is a full-time, in-office position (5 days per week) based in our New York City office.