Luxury Social Content Creator – Real-Time Storyteller

Peter Millar; Raleigh (NC); On-site; USD 65,000 - 100,000; Full time

Job summary

Peter Millar seeks an exceptionally creative Social Content Creator to produce premium photo and video content that brings the brand to life across social media, activations, partnerships, events, and experiences.

The role partners with Brand Activation Managers and the Creative team to develop and deliver social-first content for campaigns, activations, hospitality experiences, and retail moments, while maintaining Peter Millar's elevated aesthetic.

Qualifications

• Bachelor's degree in Photography, Film, Media Production, Communications, Marketing, or related field preferred.
• 3+ years of photography, videography, content production, social content creation, or digital storytelling experience.
• Exceptional photography and videography skills with strong composition, lighting, motion, pacing, and storytelling.

Responsibilities

• Translate briefs into compelling photo, video, and social content for brand channels.
• Capture and produce premium photo/video content across activations, events, and partnerships.
• Edit and deliver polished social-first content for Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.
• Collaborate with Creative team to ensure content aligns with campaign storytelling and brand standards.
• Lead freelancers and vendors, guiding content capture and maintaining brand consistency on-site.
• Support content planning, production coordination, asset management, and delivery workflows.

Skills

Photography

Videography

Content production

Social content

Digital storytelling

Adobe Creative Suite

Premiere Pro

After Effects

Project management

Collaboration

Education

Bachelor's degree in related field

Tools

Sony/Canon cameras

Lenses

Lighting equipment

Audio equipment

Gimbals

Drones

Content production workflows

Job description

Peter Millar seeks an exceptionally creative Social Content Creator to produce premium photo and video content that brings the brand to life across social media, activations, partnerships, events, and experiences.

The role partners with Brand Activation Managers and the Creative team to develop and deliver social-first content for campaigns, activations, hospitality experiences, and retail moments, while maintaining Peter Millar's elevated aesthetic.