Social Content Creator

petermillarllc; Raleigh (NC); On-site; USD 65,000 - 95,000; Full time

Job summary

Peter Millar is seeking an exceptionally creative Social Content Creator to produce premium photo and video content that brings the brand to life across social media, activations, partnerships, events, and consumer experiences.

This role will develop and produce social-first content supporting activations, events, hospitality experiences, partnerships, tournaments, retail moments, and cultural opportunities.

Qualifications

• Bachelor's degree preferred.
• 3+ years in photography/videography/content production.
• Experience creating content for social-first platforms (Instagram/TikTok/YouTube).
• Proficiency with Adobe Creative Suite (Premiere Pro, Lightroom, Photoshop, After Effects).

Responsibilities

• Ideate and produce social-first photo and video content for activations, events and partnerships.
• Capture premium content across activations, events, hospitality experiences, and brand moments.
• Edit and deliver content optimized for Instagram, TikTok, YouTube, and LinkedIn.
• Collaborate with the Creative team to align content with campaigns and storytelling.
• Lead freelance photographers and creators on-site to ensure brand consistency.
• Support content planning, asset management, and content workflows from briefing to delivery.
• Stay current on trends and emerging formats to elevate content output.
• Travel as needed to capture content across activations, tournaments, events, and consumer experiences.

Skills

Social content creation

Photography

Videography

Video editing

Content strategy

Adobe Creative Suite

Education

Bachelor's degree in Photography/Media

Tools

Sony/Canon cameras

Lenses

Lighting equipment

Audio gear

Drones

Gimbals

Content production workflows

Job description

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Peter Millar was founded in 2001 with a single cashmere sweater offered in 24 colors. Based in Raleigh and Durham, North Carolina, the American lifestyle brand has grown to include luxury performance sportswear, seasonal resort and country club apparel, sophisticated classics, casually refined tailored clothing and sartorial accessories.

We strive to capture timeless style upgraded with signature innovations, in designs that are in tune with modern life. We embrace working hard, being kind and doing right by our customers, aiming to set a higher standard for the apparel industry.

Peter Millar is seeking an exceptionally creative and detail-oriented Social Content Creator to produce premium photo and video content that brings the brand to life across social media, activations, partnerships, events, and consumer experiences.

This individual will help capture the stories, moments, and experiences that define the Peter Millar Lifestyle and Golf businesses. Working closely with both Brand Activation Managers and the Creative team, this role will develop and produce social-first content supporting activations, events, hospitality experiences, partnerships, tournaments, retail moments, and key cultural opportunities. While the Creative Content Creator will lead the development of campaign-driven content and long-form brand storytelling, this role will focus on capturing and elevating the moments that bring the Peter Millar brand to life in real time.

The ideal candidate is a visual storyteller at heart who lives and breathes premium content. They possess exceptional creative instincts, a social-first mindset, and a strong understanding of how to transform real-world experiences into compelling content that resonates across today's platforms. Equally comfortable behind the camera and in the editing suite, they are highly collaborative, relentlessly creative, and passionate about translating brand stories, experiences, and cultural moments into engaging social narratives while maintaining Peter Millar's elevated aesthetic and standards.

Key Responsibilities

• Partner with Brand Activation Managers to ideate, develop, and execute social-first content concepts supporting campaigns, activations, partnerships, retail moments, tournaments, and cultural opportunities.
• Translate creative briefs into compelling photo, video, and social content that aligns with channel objectives and Peter Millar's premium brand standards.
• Capture and produce premium photo and video content across activations, events, hospitality experiences, retail moments, partnerships, and key brand experiences.
• Edit and deliver polished social-first content optimized for Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.
• Collaborate closely with the Creative team to ensure social-first content complements broader campaign storytelling while identifying opportunities for real-time content creation and audience engagement.
• Serve as a primary content lead for freelance photographers, videographers, and creators, helping guide content capture, ensure brand consistency, and maximize content opportunities on-site.
• Support content planning, production coordination, asset management, and content workflows from briefing through final delivery.
• Partner with Social Media Specialists to develop content that supports channel strategies, key campaigns, and consumer engagement priorities.
• Stay current on content trends, platform innovations, editing techniques, and emerging creative formats to continuously elevate Peter Millar's content output.
• Travel as needed to capture and support content creation across activations, tournaments, events, partnerships, retail moments, and consumer experiences.

Required Qualifications

• Bachelor's degree in Photography, Film, Media Production, Communications, Marketing, or a related field preferred.
• 3+ years of experience in photography, videography, content production, social content creation, or digital storytelling.
• Exceptional photography and videography skills with a strong understanding of composition, lighting, motion, pacing, and visual storytelling.
• Demonstrated experience creating content for social-first platforms including Instagram, TikTok, YouTube, and emerging channels.
• Strong understanding of social media content trends, platform behaviors, audience engagement, and social-first creative best practices.
• Advanced proficiency with professional photography and video equipment, including Sony, Canon, or comparable camera systems, professional lenses, lighting setups, audio equipment, gimbals, drones, and content production workflows.
• Advanced proficiency in Adobe Creative Suite, including Premiere Pro, Lightroom, Photoshop, and After Effects.
• Demonstrated ability to capture, edit, and deliver high-quality content in fast-paced environments while maintaining pr