Luxury Resort Sales & Events Director

Hyatt Regency; Rio Rancho (NM); On-site; USD 120,000 - 190,000; Full time

Job summary

Hyatt Regency Tamaya Resort & Spa in New Mexico is seeking a Director of Sales & Events to drive the resort's commercial success and lead a team across Sales, Event Sales, and Conference Services.

This leadership role oversees budgeting, revenue forecasting, and strategic plans to increase ADR, occupancy, and market share while delivering exceptional guest experiences and supporting a people-focused culture.

Qualifications

• Minimum 6 years of progressive hotel Sales, Event Sales, Event Planning, Catering, or Conference Services experience.
• Minimum 3 years in a senior or assistant leadership role within a hotel or resort sales and events environment.
• Proven ability to achieve revenue goals and drive market share growth in a full-service hotel or resort environment.
• Strong knowledge of sales strategy, event operations, budgeting, forecasting, and revenue management.
• Excellent presentation, communication, negotiation, and relationship-building skills.

Responsibilities

• Develop and execute strategic sales and event plans that achieve revenue, profit, and market share goals.
• Lead all group sales, event sales, conference services, and catering revenue initiatives.
• Establish and achieve sales goals across corporate, association, incentive, government, SMERF, and social segments.
• Conduct regular reviews, forecasting meetings, pipeline analysis, and account reviews.
• Direct prospecting, solicitation, contract negotiations, and account management efforts.
• Oversee customer retention, reactivation, and acquisition strategies.
• Manage group and transient contractual agreements, quoting, referrals, and sales process compliance.

Skills

Sales leadership

Strategic planning

Forecasting

Negotiation

CRM systems

Revenue management

Team leadership

Communication skills

Education

Bachelor's degree in Hospitality Management

Bachelor's degree in Business Administration

Tools

CRM software

MS Office

Event management software

Job description

Hyatt Regency Tamaya Resort & Spa in New Mexico is seeking a Director of Sales & Events to drive the resort's commercial success and lead a team across Sales, Event Sales, and Conference Services.

This leadership role oversees budgeting, revenue forecasting, and strategic plans to increase ADR, occupancy, and market share while delivering exceptional guest experiences and supporting a people-focused culture.