Luxury Marketing Specialist - Remote- AZ, UT, CO

Lensa; Tampa (FL); Remote; USD 50,000 - 80,000; Full time

Job summary

An established industry player seeks a Luxury Marketing Specialist to enhance engagement with the Global Luxury Program. This remote role involves project management and the creation of marketing assets to support agents and leadership. The ideal candidate will possess strong communication skills and a background in marketing or communications. This position offers the opportunity to work collaboratively with creative teams and drive program success across multiple offices. If you are passionate about luxury marketing and eager to make an impact, this is the perfect opportunity for you.

Qualifications

• 2+ years experience in marketing, creative agency, or communications.
• Understanding of design principles and social media campaigns.

Responsibilities

• Promote the Global Luxury Program and drive adoption of luxury certification.
• Collaborate with local management and assist in business development efforts.

Skills

Presentation Skills

Project Management

Critical Thinking

Effective Communication

Problem-Solving

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Communications

Tools

Microsoft Office

Graphic Design Software

Job description

Luxury Marketing Specialist - Remote- AZ, UT, CO

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The Luxury Marketing Specialist (LMS) role will support initiatives set by Directors, Luxury Marketing Managers, and Coldwell Banker Global Luxury senior leadership.

The LMS will handle the assembly, project management, and production of marketing assets for program growth and promotion, including communication assets, presentations, and marketing plans.

This role supports marketing objectives, ensuring the company's and agents' brand images are well represented within the brand frameworks, brokerage, and the Coldwell Banker Global Luxury program. The LMS may support multiple offices with a focus on program engagement.

Essential Duties & Responsibilities

• Market Location: AZ, UT, CO
• Drive Program Engagement: Promote the Global Luxury Program, its benefits, and drive adoption of luxury certification.
• Support to Agents: Work with top agents to support marketing efforts, analyze campaigns, and share success stories.
• Support to Leadership: Collaborate with local management and senior leaders, assist in VIP and business development efforts.
• Leverage Creative Services: Coordinate with National Marketing Studio and Design Teams for campaign materials and creative projects.
• Awareness & Events: Coordinate promotional assets, participate in product launches, and maintain active communication channels.

Qualifications

• Bachelor’s Degree in Marketing, Communications, or related field preferred
• Ability to work from home in a conducive environment
• Strong presentation, writing, and public-speaking skills
• Project management skills
• Critical thinking and problem-solving abilities
• Ability to prioritize and meet deadlines
• Effective communication skills
• Understanding of design principles
• 2+ years experience in marketing, creative agency, or communications
• Experience in real estate industry is a plus
• Proficiency in Microsoft Office and basic graphic design software
• Basic knowledge of social media campaigns