Luxury Marketing Specialist - Remote- AZ, UT, CO

Lensa; Cleveland (OH); Remote; USD 60,000 - 80,000; Full time

Job summary

A leading real estate company is seeking a Luxury Marketing Specialist to support marketing initiatives. This remote role involves project management, creating marketing assets, and collaborating with agents to enhance program engagement. Ideal candidates will have a background in marketing, strong communication skills, and the ability to work independently. Join a dynamic team focused on innovation and excellence in the luxury real estate market.

Qualifications

• 2+ years in marketing or related fields; real estate experience a plus.
• Ability to work effectively from home.

Responsibilities

• Promote the Coldwell Banker Global Luxury program to increase adoption.
• Collaborate with agents to support marketing needs and analyze campaigns.
• Coordinate promotional assets for events and stay informed on initiatives.

Skills

Project Management

Presentation Skills

Communication

Critical Thinking

Problem Solving

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Communications

Tools

Microsoft Office

Graphic Design Software

Job description

Luxury Marketing Specialist - Remote- AZ, UT, CO

Lensa is the leading career site for job seekers at every stage of their career. Our client, Anywhere Real Estate, is seeking a Luxury Marketing Specialist to support the initiatives set forth by the Directors and Luxury Marketing Managers, as well as the Coldwell Banker Global Luxury senior leadership team.

The Luxury Marketing Specialist will be responsible for project management, assembly, and production of various marketing assets aimed at program growth and promotion. Responsibilities include creating communication assets, presentations, marketing plans, and other program components.

This role supports key marketing objectives, ensuring the company's and agents' brand images are well represented within the framework of the brand, brokerage, and luxury program. The specialist may support multiple offices, focusing on program engagement.

Essential Duties & Responsibilities:

1. Market Location: AZ, UT, and CO
2. Drive Program Engagement: Promote the Coldwell Banker Global Luxury program, its benefits, and value propositions to increase adoption and awareness.
3. Support to Agents: Collaborate with top agents and their teams to support marketing needs, analyze campaigns, and share success stories.
4. Support to Leadership: Liaise with local management to provide marketing resources and support VIP and business development initiatives.
5. Leverage Marketing Resources: Work with national studios and design teams to produce creative materials and campaigns, establishing cohesion across regions.
6. Events & Communications: Coordinate promotional assets for events, PR, and recognitions, and stay informed on company initiatives.

Qualifications:

• Bachelor’s Degree in Marketing, Communications, or related field preferred
• Ability to work effectively from home
• Strong presentation, writing, and speaking skills
• Project management skills
• Critical thinking and problem-solving abilities
• Effective communication skills
• Understanding of design principles
• 2+ years in marketing or related fields; real estate experience a plus
• Proficiency in Microsoft Office and basic graphic design software

Our company is a major player in real estate, operating across the US with brands like Coldwell Banker, Sotheby's, and Century 21. We value talent, innovation, and a people-first culture, recognized as a top employer.