Luxury Marketing Specialist - Remote- AZ, UT, CO

Lensa; Buffalo (NY); Remote; USD 60,000 - 90,000; Full time

Job summary

A leading company is seeking a Luxury Marketing Specialist to support marketing initiatives and brand alignment. This remote role involves project management and collaboration with agents to enhance program engagement. Ideal candidates will have a Bachelor’s degree in Marketing or Communications and experience in the real estate industry.

Qualifications

• 2+ years in marketing, creative agency, or communications preferred.
• Real estate industry experience a plus.
• Ability to work from home in a conducive environment.

Responsibilities

• Drive program engagement and awareness through marketing offerings.
• Support Independent Sales Associates with marketing needs.
• Promote the program through events, communications, and PR.

Skills

Presentation skills

Writing skills

Public speaking skills

Project management

Critical thinking

Problem-solving

Effective communication

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Communications

Tools

Microsoft Office

Basic graphic design software

Job description

Luxury Marketing Specialist - Remote- AZ, UT, CO

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Lensa is the leading career site for job seekers at every stage of their career. Our client, Anywhere Real Estate, is seeking professionals. Apply via Lensa today!

The Luxury Marketing Specialist (LMS) role will support initiatives set by the Directors, Luxury Marketing Managers, and Coldwell Banker Global Luxury senior leadership.

The LMS will handle the assembly, project management, and production of program and agent-focused assets to promote growth. Responsibilities include executing communication assets, presentations, marketing plans, and other components.

This role ensures the company's and agents' brand images align with the brand, brokerage, and program standards. The LMS may support multiple offices, focusing on program engagement.

Essential Duties & Responsibilities:

• Market Location: AZ, UT, CO
• Drive Program Engagement and Awareness: Communicate marketing offerings, promote luxury certification, and share success stories.
• Support Independent Sales Associates: Collaborate with top agents to support their marketing needs, analyze campaigns, and report activities.
• Support Local Leadership: Serve as a marketing liaison, assist in VIP recruiting, business development, and retention efforts.
• Leverage National Studio & Design Services: Coordinate with creative teams to produce marketing materials and campaigns.
• Awareness & Events: Promote the program through events, communications, PR, and recognitions.

Qualifications:

• Bachelor’s Degree in Marketing, Communications, or related field (preferred)
• Ability to work from home in a conducive environment
• Strong presentation, writing, and public-speaking skills
• Project management skills
• Critical thinking and problem-solving abilities
• Effective communication with employees and agents
• Understanding of basic design principles
• 2+ years in marketing, creative agency, or communications (preferred)
• Real estate industry experience a plus
• Proficiency in Microsoft Office and basic graphic design software

Our Brokerage Group is a major owner/operator of real estate brokerages with offices nationwide, including brands like Coldwell Banker, Sotheby's, and Century 21. Anywhere Real Estate Inc. (NYSE: HOUS) is committed to transforming real estate.

At Anywhere, we value talent, growth, and a people-first culture rooted in empowerment and innovation. We are recognized as a top employer by several organizations.

EEO Statement: EOE including disability/veteran