Luxury Hotel Marketing Director

The Peninsula Hotels; Beverly Hills (CA); On-site; USD 160,000 - 180,000; Full time

Job summary

The Peninsula Beverly Hills seeks a Director of Marketing to lead the hotel’s marketing strategy, strengthening the brand, driving demand and keeping the property highly relevant within Beverly Hills and Los Angeles.

You will translate business priorities into a comprehensive annual plan, drive integrated campaigns across rooms, dining, spa and experiences, and lead digital, content and social initiatives with clear ROI.

Qualifications

• 7+ years of marketing experience in luxury hospitality or related luxury industries.
• Deep digital expertise, strong brand and content judgement, and knowledge of Los Angeles markets.
• Willingness to challenge conventional hotel marketing while protecting an established brand.
• Strong commercial instincts translating storytelling into measurable revenue and engagement.
• Proven, collaborative leadership across internal teams, agencies and partners.

Responsibilities

• Translate business priorities into a commercially focused annual marketing strategy and calendar.
• Drive demand and revenue through integrated campaigns across rooms, dining, spa and experiences.
• Lead digital, content and social strategy with clear metrics for traffic and ROI.
• Protect and evolve the brand with a Los Angeles point of view and editorial storytelling.
• Build and lead a network of agencies, photographers and partners.

Skills

Marketing leadership

Brand strategy

Digital marketing

Content strategy

Luxury hospitality

Job description

The Peninsula Beverly Hills seeks a Director of Marketing to lead the hotel’s marketing strategy, strengthening the brand, driving demand and keeping the property highly relevant within Beverly Hills and Los Angeles.

You will translate business priorities into a comprehensive annual plan, drive integrated campaigns across rooms, dining, spa and experiences, and lead digital, content and social initiatives with clear ROI.