Beverly Hills Luxury Brand Marketing Director

HSH Group / The Peninsula Hong Kong; Beverly (MA); Hybrid; USD 160,000 - 180,000; Full time

Benefits offered by this job

Iconic Beverly Hills property

Global luxury brand

Opportunity to shape next chapter

Job summary

The Peninsula Beverly Hills is seeking a Director of Marketing to lead the property's marketing strategy across Beverly Hills, Los Angeles, and broader cultural conversations.

The role drives brand strengthening, demand generation and relevance for a world-renowned luxury hotel. You will oversee digital, content and social strategies and collaborate with Revenue, Sales, Rooms, F&B and Spa to deliver distinctive experiences with measurable revenue impact.

Qualifications

• 7+ years of marketing experience in a luxury hotel or similar luxury environment.
• Deep digital expertise with strong brand and content judgment; culturally curious and LA-savvy.
• Comfortable challenging conventional marketing while protecting established brand strength.
• Strong commercial instincts translating brand storytelling into measurable revenue and guest engagement.
• A collaborative leader who unites internal teams, creative partners, media, and local influencers.

Responsibilities

• Develop a commercially focused annual marketing strategy and calendar.
• Drive demand and revenue through integrated campaigns across rooms, dining, spa and experiences.
• Lead the hotel's digital, content and social strategy with clear ROI accountability.
• Protect and evolve The Peninsula brand with a local Los Angeles perspective.
• Build and lead a network of creative partners and agencies.

Skills

Marketing leadership

Luxury brand marketing

Digital marketing

Brand storytelling

Cross-functional collaboration

Job description

The Peninsula Beverly Hills is seeking a Director of Marketing to lead the property's marketing strategy across Beverly Hills, Los Angeles, and broader cultural conversations.

The role drives brand strengthening, demand generation and relevance for a world-renowned luxury hotel. You will oversee digital, content and social strategies and collaborate with Revenue, Sales, Rooms, F&B and Spa to deliver distinctive experiences with measurable revenue impact.