Head of Marketing, Luxury Hotel & Direct Bookings

Biltmore Hotel; Phoenix (AZ); On-site; USD 120,000 - 160,000; Full time

Job summary

The Biltmore Hotel in Coral Gables seeks a Director of Marketing to shape the voice and visibility of a landmark luxury hotel. You will lead strategy, a small team, and external partners to drive bookings across rooms, meetings, dining, golf, spa, and experiences.

You will develop annual plans, manage budgets, and collaborate with Sales, Revenue Management, and ownership to deliver measurable commercial results while maintaining brand integrity.

Qualifications

• At least ten years of progressive marketing experience with leadership of campaigns, budgets and teams.
• Proven ability to deliver measurable commercial results through digital and direct channels.
• Strong brand judgment and writing/communication skills; translate strategy into action.
• Ability to collaborate across business units and manage competing priorities.
• Experience in luxury hotels/resorts preferred; English/Spanish bilingual a plus.

Responsibilities

• Develop and execute an annual marketing plan tied to the hotel's priorities and revenue goals.
• Grow profitable demand and direct bookings through digital marketing, the website, email, CRM, content, partnerships, and campaigns.
• Build coordinated marketing plans for rooms, meetings, catering, restaurants, golf, spa, and other outlets.
• Guide brand identity, storytelling, photography, video, PR, and communications across channels.
• Manage the marketing budget, agencies, and vendors, with clear priorities and accountability for results.
• Measure campaign performance and present insights and recommendations to leadership.
• Lead, coach, and develop the Marketing Manager and PR Coordinator.

Skills

Marketing leadership

Digital marketing

Budget management

Brand management

Team management

Communications

Bilingual English/Spanish

Job description

The Biltmore Hotel in Coral Gables seeks a Director of Marketing to shape the voice and visibility of a landmark luxury hotel. You will lead strategy, a small team, and external partners to drive bookings across rooms, meetings, dining, golf, spa, and experiences.

You will develop annual plans, manage budgets, and collaborate with Sales, Revenue Management, and ownership to deliver measurable commercial results while maintaining brand integrity.