Luxury E-Commerce Marketing Intern: Analytics & Campaigns

Loro Piana; New York (NY); On-site; USD 21,000 - 30,000; Full time

Job summary

Loro Piana North America is seeking an E-Commerce Intern to support online growth, focusing on paid media performance and website analytics.

You will assist in managing campaigns, building reports, and collaborating with HQ and external partners to drive e-commerce growth for US and Canada sites. This hands-on role offers exposure to global luxury e-commerce operations and data-driven decision making.

Qualifications

• Strong understanding of the digital space with respect to e-commerce, user experience, delivery experience, retail trends and digital media.
• Affinity for luxury, fashion & leather goods, with knowledge of trends in the category.
• Experience managing and working with 3rd party digital marketing partners.
• Proactive project management skills, with ability to anticipate challenges and drive projects to completion.
• Excellent verbal and written communication, copywriting, and presenting to the E-Commerce team.
• Proficiency in Microsoft Office tools (Excel, PowerPoint, Word).
• Strong analytical skills: Excel and Google Analytics or other site analytics platforms.
• Understanding of CRM, email and client segmentation analysis.
• Positive, collaborative, hands-on and energetic attitude.

Responsibilities

• Support E-Commerce NA team across key functions including Digital Marketing and analytics.
• Maintain and organize the E-Commerce NA Activation Calendar.
• Create trackers for monitoring performance across new product launches and campaigns.
• Lead the briefing process for digital campaigns across Meta, TikTok, Google, and Pinterest.
• Collaborate with HQ, creative teams, and external agencies for project management.
• Create and maintain templates for internal E-Commerce Bulletins.
• Develop a monthly competitive brand activation report on Digital & E-Commerce developments.
• Run ad hoc analyses of site performance daily, weekly or monthly.
• Monitor Global, US and Canada site updates and provide feedback to NA and HQ.
• Respond to ad hoc team and client requests as needed.

Skills

Digital marketing understanding

Project management

Communication

Copywriting

Analytical thinking

Team collaboration

Luxury fashion affinity

User experience awareness

Tools

Excel

PowerPoint

Google Analytics

CRM systems

Meta Ads Manager

TikTok Ads

Google Ads

Job description

Loro Piana North America is seeking an E-Commerce Intern to support online growth, focusing on paid media performance and website analytics.

You will assist in managing campaigns, building reports, and collaborating with HQ and external partners to drive e-commerce growth for US and Canada sites. This hands-on role offers exposure to global luxury e-commerce operations and data-driven decision making.