Loyalty Strategy Lead - Growth & AI-Powered Rewards

Lincoln Motor Company; Allen Park (MI); On-site; USD 116,000 - 195,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Flexible family care days

Family building benefits

Vehicle discount program

Tuition assistance

Employee resource groups

Paid time off for community service

Paid holidays and additional vacation

Job summary

Ford Motor Company is seeking a senior strategist to lead Ford Rewards across loyalty, partnerships, and enterprise growth. You will shape the program’s roadmap, identify growth opportunities, and manage partnerships with internal and external stakeholders to maximize value for members, dealers, and the enterprise.

In this leadership role, you will drive adoption of senior leadership objectives, apply AI to personalize experiences, and translate strategy into shipped capabilities with agile

Qualifications

• 3+ years in loyalty, membership, partnerships, or marketing.
• Experience with dealer environments preferred.
• Experience building or managing strategic partnerships.
• Familiarity with AI and data-driven personalization.
• Strong business acumen and ability to tie strategy to growth.
• Ability to simplify complex issues and persuade action.
• Willingness to work in transformation and changing priorities.
• Bachelor’s degree required; advanced degree a plus.

Responsibilities

• Position the program for growth and develop strategic roadmap.
• Identify new spaces for Rewards to play and add value.
• Define and manage the ongoing partnership strategy.
• Bring AI into the program to personalize experiences.
• Turn strategy into shipped capability with agile teams.
• Define requirements for program enhancements with product.
• Deliver on enterprise priorities aligned to senior leadership objectives.
• Keep the Visa view and support FR Visa team.
• Define and deliver OKRs and KPIs across the program.
• Align with FCSD and cross-functional teams for growth goals.

Skills

Loyalty marketing

Partnerships

AI/personalization

Dealer knowledge

Cross-functional collaboration

Strategic thinking

Education

Bachelor’s degree

Job description

Ford Motor Company is seeking a senior strategist to lead Ford Rewards across loyalty, partnerships, and enterprise growth. You will shape the program’s roadmap, identify growth opportunities, and manage partnerships with internal and external stakeholders to maximize value for members, dealers, and the enterprise.

In this leadership role, you will drive adoption of senior leadership objectives, apply AI to personalize experiences, and translate strategy into shipped capabilities with agile