Group Director, First-Party Data & Loyalty Analytics

Wpp Group; Detroit (MI); Hybrid; USD 100,000 - 230,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits

Job summary

WPP Ford Marketing Intelligence seeks a senior analytics leader to own Ford’s first‑party customer data strategy, integrating loyalty signals with owner marketing. You’ll drive data architecture, measurement, and activation through CDP and Salesforce Marketing Cloud, advising execs with actionable recommendations.

You’ll work cross‑functionally in a hybrid setup, partnering with Ford teams to deliver measurable improvements in targeting, personalization, and customer lifetime value.

Qualifications

• 10+ years in marketing analytics or customer data strategy.
• Experience with loyalty, retention, or customer lifecycle analytics.
• Hands-on with enterprise CDP and marketing platforms.
• Ability to translate data into actionable executive recommendations.
• Strong collaboration across matrixed teams.

Responsibilities

• Lead first‑party data agenda and advise on data architecture.
• Build measurement frameworks for loyalty program performance.
• Integrate loyalty data with owner marketing analytics and activations.
• Translate insights into audience definitions, segmentation, and triggers.
• Present analytics findings to Ford marketing stakeholders.

Skills

Marketing analytics

CRM analytics

First-party data

SQL

Executive storytelling

Cross-functional teamwork

Ambiguity handling

Tools

Adobe Real-Time CDP

Salesforce Marketing Cloud

SQL tooling

Job description

WPP Ford Marketing Intelligence seeks a senior analytics leader to own Ford’s first‑party customer data strategy, integrating loyalty signals with owner marketing. You’ll drive data architecture, measurement, and activation through CDP and Salesforce Marketing Cloud, advising execs with actionable recommendations.

You’ll work cross‑functionally in a hybrid setup, partnering with Ford teams to deliver measurable improvements in targeting, personalization, and customer lifetime value.