Rewards Strategy Lead: Growth, Partnerships & AI

Ford; Allen Park (MI); On-site; USD 116,000 - 195,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Parental leave

Vehicle discount

Tuition assistance

Paid time off

Paid holidays

Job summary

Ford Rewards Loyalty Strategy team in Ford’s Integrated Services leads strategic growth across the loyalty program. This role shapes the program’s future, partnering with FCSD and senior leaders to deliver enterprise value.

You will drive the strategic roadmap, identify new opportunities for Rewards, and manage partnerships with internal and external teams. The role emphasizes AI-driven personalization and shipping tangible capabilities within an agile PDO environment.

Qualifications

• 3+ years in loyalty, membership, partnerships, or marketing.
• Experience in dealer environment (preferred).
• Experience building/negotiating/managing strategic partnerships (preferred).
• Knowledge of AI and data-driven personalization; applying to loyalty (preferred).
• Understanding dealer/retail franchise operations (preferred).
• Strong business acumen; tie program strategy to enterprise growth & financial outcomes.
• Ability to simplify complex issues & persuade for action.
• Use of frameworks to structure complex tasks.
• Ability to build cross-functional relationships with senior leaders.
• Experience creating clarity in ambiguous situations.
• Willingness to work in transformation environments with tight timelines.

Responsibilities

• Lead positioning and strategic roadmap for Ford Rewards; build differentiating value propositions.
• Identify and evaluate new spaces and use cases for expansion of Ford Rewards.
• Define and map ongoing partnership strategy with internal and external partners.
• Explore and champion AI applications to personalize member experience and predict insights.
• Translate strategy into shipped capability with technology and product teams.
• Define requirements/capabilities for program enhancements with digital product teams.
• Drive adoption and delivery of senior leadership objectives; align with enterprise priorities.
• Support the FR Visa team while staying aware of related opportunities.

Skills

Loyalty strategy

Dealer environment

Strategic partnerships

AI & personalization

Retail/franchise operations

Business acumen

Communication & persuasion

Frameworks & problem solving

Cross-functional collaboration

Ambiguity management

Change readiness

Education

Bachelor’s degree

Job description

Ford Rewards Loyalty Strategy team in Ford’s Integrated Services leads strategic growth across the loyalty program. This role shapes the program’s future, partnering with FCSD and senior leaders to deliver enterprise value.

You will drive the strategic roadmap, identify new opportunities for Rewards, and manage partnerships with internal and external teams. The role emphasizes AI-driven personalization and shipping tangible capabilities within an agile PDO environment.