Loyalty & Retention Architect

Delavanchevy; Macomb, Northern (IL, KY); Hybrid; USD 80,000 - 120,000; Full time

Benefits offered by this job

Medical/Dental/Vision

401(k) with company match

Paid time off

Life Insurance

Employee assistance program

Daily Pay options

Employee discounts

Training & development

Career advancement opportunities

Job summary

Kunes Auto Group is seeking a Loyalty Manager to own the dealership's loyalty program, retention campaigns, and customer lifecycle communications across Sales and Service.

You will analyze purchase and service history to identify retention and conquest opportunities, and collaborate with Marketing to drive campaigns while tracking ROI and impact.

This is a Monday–Friday 8:00–5:00 role at our Midwest dealership, with opportunities to grow customer lifetime value and referrals.

Qualifications

• 3+ years in Automotive Retail/CRM/Marketing or Customer Experience.
• Dealership experience strongly preferred.
• Proven track record managing customer retention or loyalty programs.
• Strong analytical skills and comfort with CRM/DMS reporting tools.
• Excellent communication and relationship-building across departments.
• Project management skills and ability to run multiple campaigns.
• Valid driver's license and clean driving record.

Responsibilities

• Design, launch, and manage loyalty programs and retention initiatives across Sales and Service.
• Analyze customer data to identify retention and conquest opportunities.
• Partner with Sales and Service to build equity mining and campaigns for renewals.
• Own the customer touchpoint cadence: post-sale follow-up, reminders, and win-back campaigns.
• Monitor retention metrics and customer lifetime value.
• Manage third-party loyalty tools and CRM workflows with accurate data.
• Collaborate with Marketing on loyalty content and campaigns.
• Train sales and service advisors on relationship-building practices.
• Track referral programs and reward customer advocacy.
• Report weekly on program performance and ROI.
• Resolve escalated customer issues with Sales and Service leadership.

Skills

CRM analytics

Customer retention

Dealership experience

Communication skills

Project management

Driver's license

Cross-department collab

Tools

DriveCentric

DealerSocket

Tekion

CDK

Job description

Kunes Auto Group is seeking a Loyalty Manager to own the dealership's loyalty program, retention campaigns, and customer lifecycle communications across Sales and Service.

You will analyze purchase and service history to identify retention and conquest opportunities, and collaborate with Marketing to drive campaigns while tracking ROI and impact.

This is a Monday–Friday 8:00–5:00 role at our Midwest dealership, with opportunities to grow customer lifetime value and referrals.