Loyalty Programs Lead - Multi-Brand Growth

Papa Murphy's International; Vancouver (WA); On-site; USD 65,000 - 90,000; Full time

Job summary

Papa Murphy's International seeks a Loyalty Specialist to support day-to-day loyalty program operations across Papa Murphy's and BBQ Holdings brands. You will help ensure rewards, promotions, and program functionalities are executed accurately across guest touchpoints.

Under the guidance of the Director of CRM & Lifecycle Marketing, you will assist with strategy development, campaign planning, program updates, and performance tracking to drive guest value across multiple brands and channels.

Qualifications

• 2-3 years of experience in supporting loyalty programs, specifically working in Punchh or Paytronix with experience leading campaign configuration.
• Strong organizational and project management skills with attention to detail and execution.
• Working knowledge of loyalty analytics and reporting tools.
• Excellent communication skills and a collaborative mindset.
• Ability to work cross-functionally with digital, tech, analytics, operations, and external vendors.

Responsibilities

• Own day-to-day loyalty program operations: managing reward configurations and testing, brand-initiated promotions, and providing support for internal stakeholders.
• Ensure smooth functionality across web, app, POS, and in-store systems.
• Monitor loyalty program KPIs and guest engagement; maintain and share regular performance reporting.
• Troubleshoot basic issues by coordinating with guest services, operations, franchisees, and tech vendor teams.
• Collaborate with the Director to optimize segmentation, innovate new campaigns, and continuously improve program performance.
• Maintain documentation, training support, and execution guidelines for internal teams and franchisees.

Skills

Loyalty program support

Campaign configuration

Project management

Analytics tools

Communication

Cross-functional collaboration

Tools

Punchh

Paytronix

Job description

Papa Murphy's International seeks a Loyalty Specialist to support day-to-day loyalty program operations across Papa Murphy's and BBQ Holdings brands. You will help ensure rewards, promotions, and program functionalities are executed accurately across guest touchpoints.

Under the guidance of the Director of CRM & Lifecycle Marketing, you will assist with strategy development, campaign planning, program updates, and performance tracking to drive guest value across multiple brands and channels.