Loyalty Specialist

BBQ Holdings, Inc.; Vancouver (WA); On-site; USD 65,000 - 90,000; Full time

Job summary

BBQ Holdings, Inc. is seeking a Loyalty Specialist to support day-to-day loyalty program operations across Papa Murphy's and its family of brands. You will manage reward configurations, testing, and brand promotions, while coordinating with internal teams and franchisees to ensure consistent guest experiences.

You will work under the Director of CRM & Lifecycle Marketing, contributing to strategy, campaign planning, and performance tracking to drive guest value across channels.

Qualifications

• 2-3 years supporting loyalty programs, with Punchh or Paytronix experience.
• Strong organizational and project management with attention to detail.
• Experience with loyalty analytics and reporting tools.
• Excellent communication and collaborative mindset.
• Ability to work cross-functionally with digital, tech, analytics, operations, and vendors.

Responsibilities

• Ensure smooth functionality across web, app, POS, and in-store systems.
• Monitor loyalty KPIs and guest engagement; share regular performance reporting.
• Troubleshoot issues by coordinating with guest services, operations, franchisees, and vendors.
• Collaborate with the Director to optimize segmentation and campaigns.
• Maintain documentation, training support, and execution guidelines for teams and franchisees.

Skills

Loyalty program experience

Punchh / Paytronix

Campaign configuration

Organizational & PM skills

Loyalty analytics & reporting

Cross-functional collaboration

Communication skills

Tools

Punchh

Paytronix

Job description

Position Summary

The Loyalty Specialist is responsible for supporting the day-to-day execution and operations of loyalty programs across Papa Murphy's and the broader BBQ Holdings portfolio (including Famous Dave's, Granite City, and others). This role ensures that rewards, promotions, and program functionalities are executed accurately and consistently across all guest touchpoints—supporting program integrity, operational excellence, and a seamless customer experience.

Working under guidance of the Director of CRM & Lifecycle Marketing, this individual will contribute to the development of loyalty strategy, assist with campaign planning, coordinate program updates, and lead tracking performance to support long-term guest value across multiple brands and channels. In addition, this role will own day-to-day loyalty program operations: managing reward configurations and testing, brand initiated promotions, and providing themselves as a resource for internal stakeholders. This role will also be responsible for:

• Ensuring smooth functionality across web, app, POS, and in-store systems.
• Monitoring loyalty program KPIs and guest engagement; maintaining and sharing regular performance reporting.
• Troubleshooting basic issues: Flagging and helping resolve technical issues by coordinating with guest services, operations, franchisees, and tech vendor teams.
• Collaborate with the Director to optimize segmentation, innovate new campaigns supporting brand priorities, and continuously improving program performance.
• Maintaining documentation, training support, and execution guidelines for internal teams and franchisees.

Knowledge, Skills, & Abilities

• 2-3 years of experience in supporting loyalty programs, specifically working in Punchh or Paytronix with experience leading campaign configuration
• Strong organizational and project management skills with attention to detail and execution.
• Working knowledge of loyalty analytics and reporting tools.
• Excellent communication skills and a collaborative mindset.
• Ability to work cross-functionally with digital, tech, analytics, operations, and external vendors.

Preferred Qualifications

• Hands-on experience working with the Punchh loyalty platform (setup, QA, reporting, or offer execution).
• Familiarity with digital ordering and POS ecosystems.
• Experience supporting franchisee systems or multi-brand organizations.