Loyalty Program Strategy Lead – Growth & Impact

Nordstrom; Seattle (WA); On-site; USD 94,000 - 155,000; Full time

Benefits offered by this job

Medical/Vision

Dental

Retirement and PTO

Job summary

Nordstrom is seeking a Loyalty Program Strategy Manager to lead strategic design, testing, and optimization of Nordy Club benefits, including credit card and beauty perks, to boost engagement and loyalty.

You will partner with product, technology, marketing, and finance teams to drive measurable outcomes across enrollment, satisfaction, and spend, while staying ahead of industry trends and competitive benchmarks.

Qualifications

• Bachelor's degree required; MBA or relevant master’s degree a plus.
• 5+ years of experience in program management, management consulting, corporate strategy, or finance.
• Experience working on consumer loyalty programs is a plus, with demonstrated strategy advisory.
• Strong quantitative skills with hypothesis testing and data modeling.
• Strong strategic storytelling, recommendation, and presentation development skills.
• Strong interpersonal, verbal, and written communication skills.
• Ability to develop project plans and independently manage execution.
• Ability to collaborate with internal and external partners at all levels.
• Ability to handle ambiguity and translate ideas into action.
• Strategic mindset with ability to find opportunities amid complexity.
• Strong interest in retail and industry dynamics.
• Proficiency in Excel and PowerPoint

Responsibilities

• Serve as subject matter expert on loyalty programs, leading benefit strategy and advising on program tradeoffs.
• Own measurable outcomes across enrollment, customer satisfaction, trips, spend, and financial objectives.
• Leverage customer data, market trends, and competitive insights to inform benefit design.
• Own semi-annual learning agenda and investment plan for assigned programs.
• Lead end-to-end test design, delivery, and measurement for assigned programs.
• Drive requirements to scale winning tests and inform broader strategy.
• Coordinate cross-functional timelines across product, tech, ops, marketing, finance.
• Anticipate operational friction points post-launch and coordinate fixes.
• Partner with product, analytics, finance, and store teams to launch tests.
• Collaborate with merchandising and external partners on category tests.
• Communicate strategy and results to executives to foster alignment.

Skills

Bachelor's degree

MBA or Master’s

5+ years experience

Loyalty programs

Quantitative skills

Strategic storytelling

Communication skills

Project execution

Collaboration

Ambiguity handling

Retail industry knowledge

Excel

PowerPoint

Education

Bachelor's degree

MBA or Master’s

Tools

Excel

PowerPoint

Job description

Nordstrom is seeking a Loyalty Program Strategy Manager to lead strategic design, testing, and optimization of Nordy Club benefits, including credit card and beauty perks, to boost engagement and loyalty.

You will partner with product, technology, marketing, and finance teams to drive measurable outcomes across enrollment, satisfaction, and spend, while staying ahead of industry trends and competitive benchmarks.