Loyalty and Digital Marketing Specialist at Ed Staub & Sons, Inc. Bend, OR

Hong Kong Study Skills Research Institute; Bend (OR); Hybrid; USD 50,000 - 70,000; Part time

Job summary

Hong Kong Study Skills Research Institute is seeking a Loyalty & Digital Marketing Specialist in Bend, Oregon. This role manages customer loyalty programs, oversees digital marketing strategies, and coordinates promotional campaigns.

The successful candidate will need to balance multiple projects, work collaboratively in a team, and have a strong analytical background. The position offers a hybrid work model where negotiation on wages is possible for the right individual.

Qualifications

• Experience in digital marketing, loyalty programs, or a related field.
• Strong analytical skills and proficiency in data reporting tools.
• Knowledge of SEO, social media management, and content marketing.

Responsibilities

• Manage customer loyalty programs, including card registration and reporting.
• Generate and analyze transaction reports to assess program effectiveness.
• Develop and implement marketing strategies for customer engagement.

Skills

Digital marketing experience

Analytical skills

SEO knowledge

Proficiency in marketing software

Excellent communication

Organizational skills

Ability to multitask

Knowledge of CRM tools

Job description

Position Overview

The Loyalty & Digital Marketing Specialist is responsible for managing customer loyalty programs, digital marketing strategies, and promotional campaigns. This role involves overseeing digital assets, analyzing performance metrics, and executing marketing initiatives to enhance customer engagement and drive business growth.

The ideal candidate must be able to balance multiple projects simultaneously, meet deadlines, and collaborate effectively within a team environment while networking with individuals at all levels of the company.

Key Responsibilities

• Administer customer loyalty programs, including card registration, reporting, and updates, and approve or deny security exemptions within policy guidelines.
• Generate and analyze transaction reports to assess program effectiveness and troubleshoot customer issues to provide resolution support.
• Continuously optimize loyalty initiatives to improve customer retention.
• Develop and implement marketing strategies to drive customer engagement, coordinate promotions, campaigns, and text‑message marketing, and assist with vendor‑sponsored promotions and customer giveaways.
• Create and manage digital and print marketing materials, oversee in‑store promotional displays, and execute event coordination, including trade shows and company‑sponsored activities.
• Maintain company websites for optimal user experience, monitor and optimize digital campaigns such as SEO, paid search, and social media engagement, and manage content deployment across platforms.
• Track and analyze performance metrics to adjust strategies, maintain email marketing campaigns, and leverage data insights to improve audience targeting.
• Pull and analyze transaction, promotion, and club activity reports, create pivot tables and data visualizations, monitor marketing campaign ROI, ensure compliance with data privacy regulations, and provide actionable insights to enhance marketing performance.
• Manage brand consistency across digital and physical marketing materials, support trade shows, charity events, and local promotions, and maintain strong relationships with partners, vendors, and internal teams.
• Assist in corporate sponsorship initiatives and community outreach programs, network and collaborate with individuals at all levels, and represent the company at external events to strengthen brand presence.

Skills & Qualifications

• Experience in digital marketing, loyalty programs, or a related field.
• Strong analytical skills and proficiency in data reporting tools.
• Knowledge of SEO, social media management, and content marketing.
• Proficiency in marketing software, CRM tools, and website management.
• Excellent communication and organizational skills.
• Ability to work independently and collaboratively in a fast‑paced environment.
• Strong multitasking skills to balance day‑to‑day operations and large projects.
• Ability to meet deadlines while managing multiple priorities.
• Adaptability to shifting priorities and changing market dynamics.
• Familiarity with industry trends and emerging marketing technologies.

Wage is negotiable for the right person with the right skill set! This can be a hybrid position, partially working remotely and part time in the office.