Loyalty Product Manager

CV LOGISTICS LTD; Springfield (MO); On-site; USD 90,000 - 135,000; Full time

Job summary

CV LOGISTICS LTD in Springfield, MO is seeking a Loyalty Product Manager to own the Loyalty product domain for a B2B automotive parts platform. This role focuses on designing, growing, and optimizing loyalty and rewards programs that drive retention, repeat purchases, engagement, and lifetime value across digital channels.

You will define the product vision and roadmap, build a structured backlog, and set measurable loyalty KPIs such as retention, redemption, and customer lifetime value, while

Job description

Job Title: Loyalty Product Manager

Product Manager – Loyalty - B2B Automotive Parts Platform

Springfield, MO - Onsite

Role Overview

We are seeking an experienced Product Manager to own the Loyalty product domain for a B2B digital platform serving professional automotive repair shops, fleet operators, and commercial buyers. This role is responsible for designing, growing, and optimizing loyalty and rewards programs that drive customer retention, repeat purchases, engagement, and lifetime value.

The Loyalty PM owns the end-to-end loyalty experience, including rewards accrual, redemption, tier management, promotions, personalized incentives, partner benefits, and engagement campaigns. This is a high-impact role at the intersection of customer retention, commerce, customer analytics, marketing, and digital experience.

The ideal candidate brings strong B2B or automotive commerce product experience, deep customer-centric thinking, and the ability to drive measurable business outcomes through loyalty and retention initiatives.

Key Responsibilities

Product Strategy & Roadmap Ownership

• Own the product vision, strategy, and roadmap for the Loyalty domain, including rewards programs, tier structures, incentive campaigns, customer engagement initiatives, and partner programs.
• Define and prioritize features based on customer needs, business impact, retention opportunities, and technical feasibility.
• Build and maintain a structured product backlog that balances customer value, revenue growth, and platform scalability.
• Create PRDs, user stories, and acceptance criteria that enable efficient delivery.
• Define measurable loyalty KPIs including retention, repeat purchase rate, redemption rate, engagement, and customer lifetime value.

Customer Discovery & Member Insights

• Develop a deep understanding of professional buyer behaviors, purchasing patterns, and loyalty drivers.
• Conduct customer interviews, surveys, user research sessions, and data analysis to identify opportunities for improving customer retention.
• Translate customer insights into scalable loyalty experiences and engagement strategies.
• Partner with sales, customer success, marketing, and business stakeholders to validate customer needs and product direction.

Loyalty Program Ownership

• Own loyalty program design including points accrual, points redemption, rewards catalog, loyalty tiers, and customer recognition initiatives.
• Define requirements for targeted offers, promotions, bonus point campaigns, referral programs, and seasonal incentives.
• Drive personalization capabilities based on customer behavior, purchasing patterns, and engagement history.
• Optimize loyalty experiences across web, mobile, and digital channels.
• Define customer journeys from enrollment through engagement, redemption, and advocacy.