Loyalty Messaging Product Leader

PowerToFly; Seattle (WA); On-site; USD 173,000 - 262,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid time off

Employee Assistance Program

Wellness & travel reimbursement

Travel discounts

IATAN membership

Job summary

Expedia Group is seeking a Senior Product Manager for Loyalty to own messaging across the member journey. You will craft a clear value-led hierarchy from pre-trip discovery to post-trip engagement, influencing booking decisions with relevant loyalty messages.

You will work with TEaL, XD, and Loyalty Tech to translate a complex loyalty program into simple, scalable narratives while applying AI/ML concepts to improve personalization and testing across brands.

Qualifications

• 8+ years of product management in consumer-facing products, including loyalty or value-centric experiences.
• Proven track record owning end-to-end messaging or member communication strategy.
• Experience collaborating across commercial, design, and engineering to drive alignment on product narratives.
• Familiarity with experimentation and iterative testing to measure messaging effectiveness.
• Familiarity with AI-driven systems and applying AI/ML concepts to real-world products.

Responsibilities

• Own the end-to-end loyalty messaging strategy across the member journey, defining a clear, value-led messaging hierarchy.
• Lead pre-booking and shopping messaging to show relevant earn/discount/benefit messages at decision points.
• Define and optimize post-booking messaging so members understand earnings and loyalty value.
• Align loyalty messaging with strategy across hotels, flights, packages, cars, and activities with context-aware rules.
• Partner with TEaL, XD, Loyalty Tech and other product teams to translate the loyalty program into simple narratives and scalable frameworks.
• Use research and analytics to measure comprehension, activation, and repeat booking impact; explore AI-driven safety and personalization.

Skills

Product management

Loyalty/membership experience

Cross-functional collaboration

Experimentation

AI/ML familiarity

Data-driven decision-making

Job description

Expedia Group is seeking a Senior Product Manager for Loyalty to own messaging across the member journey. You will craft a clear value-led hierarchy from pre-trip discovery to post-trip engagement, influencing booking decisions with relevant loyalty messages.

You will work with TEaL, XD, and Loyalty Tech to translate a complex loyalty program into simple, scalable narratives while applying AI/ML concepts to improve personalization and testing across brands.