Loyalty Marketing Lead - Brand & GTM

Fanatics Betting & Gaming; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Fanatics Betting & Gaming in New York seeks a Manager, Loyalty Marketing (Brand & GTM) to own Fanatics ONE campaigns and member experiences across CRM, App, Site and partner channels. You will translate strategy into execution by leading campaign planning, launch governance and cross-functional delivery, ensuring consistency and a unified member experience.

This role requires 3–5 years in loyalty marketing or brand strategy, a Bachelor’s degree in Marketing, Communications, Business or a related

Qualifications

• 3–5 years of loyalty marketing, go-to-market or brand strategy experience.
• Bachelor’s degree in Marketing, Communications, Business or a related field.
• Proven experience leading complex, cross-functional marketing launches.

Responsibilities

• Own the Fanatics ONE marketing calendar across CRM, App, Site and partners.
• Lead integrated go-to-market planning with cross-functional teams.
• Develop campaign strategy and messaging with Brand and Creative.
• Orchestrate cross-channel execution for a seamless member experience.
• Drive launch governance, align stakeholders and manage dependencies.
• Build scalable marketing operations and GTM playbooks.
• Measure campaign effectiveness and optimize future launches.

Skills

Loyalty marketing

Go-to-market strategy

Brand strategy

Campaign planning

Cross-functional leadership

Project management

Communication & stakeholder mgmt

Sports fandom

Willingness to travel

Education

Bachelor's degree in Marketing, Communications, Business or related field

Job description

Fanatics Betting & Gaming in New York seeks a Manager, Loyalty Marketing (Brand & GTM) to own Fanatics ONE campaigns and member experiences across CRM, App, Site and partner channels. You will translate strategy into execution by leading campaign planning, launch governance and cross-functional delivery, ensuring consistency and a unified member experience.

This role requires 3–5 years in loyalty marketing or brand strategy, a Bachelor’s degree in Marketing, Communications, Business or a related