Manager, Growth Strategy & Propositions

Fanatics Inc; New York, Northern (NY, KY); Hybrid; USD 120,000 - 140,000; Full time

Benefits offered by this job

Job summary

Fanatics Betting & Gaming (FBG) seeks a Manager, Growth Strategy & Propositions in New York to lead growth initiatives across loyalty programs and propositions. You will partner with product, engineering, analytics, marketing, and brand teams to drive acquisition, engagement, and retention with measurable impact.

You will contribute to product roadmaps, CRM campaigns, and promo budget tracking, using customer insights and market trends to inform tactical decisions.

Qualifications

• 4–6 years in growth strategy, GTM, or commercial roles.
• Analytical mindset; able to turn insights into tactical improvements.
• Comfortable working cross-functionally and influencing peers.
• Proven ability to balance strategic thinking with operational execution.
• Deep passion for sports, gaming, or entertainment products that drive thoughtful product decisions.
• Strong communication skills; able to clearly articulate decisions to senior leaders.
• Collaborative, able to work cross-functionally across product orgs.
• Experience in online gaming, loyalty, or casino industry a plus.

Responsibilities

• Support development and execution of go-to-market plans for propositions, including loyalty currency FanCash and Fanatics ONE.
• Drive day-to-day growth initiatives that increase acquisition, engagement, and retention while achieving commercial targets.
• Partner cross-functionally with Product, Commercial, Marketing, Engineering, and Analytics to deliver projects on time.
• Execute against reporting cadence, ensuring accuracy of KPIs and visibility to key stakeholders.
• Contribute to shaping product roadmaps, audience targeting, messaging, and CRM campaigns with senior leaders.
• Track promo budgets and campaign performance to ensure efficient use of resources.
• Provide insights from customer data, competitive landscape, and market trends to inform tactical decisions.
• Use data and research to drive insights and recommendations to the product and commercial roadmap.
• Analyse and understand product-market-fit and underserved customer needs to drive feature innovation and experimentation.
• Partner with budget and media owners to optimize spend and maximize ROI.
• Act as a strategic thought partner to leadership, identifying opportunities for innovation and long-term growth.
• Provide leadership and mentorship to Managers/Analysts on the Growth Strategy team.
• Be a passionate subject matter expert on FBG propositions and the industry.

Skills

Growth strategy

GTM

Commercial

Cross-functional collaboration

Analytics

Project management

Job description

As aManager, Growth Strategy & Propositions at Fanatics Betting & Gaming (FBG), you will be responsible for creating and executing the growth strategy of the fastest growing online sportsbook in America. You will drive day-to-day initiatives for our growth propositions, fueling efficient acquisition, retention, and engagement, working cross-functionally with product, engineering, analytics, commercial, marketing, and brand teams in the Sportsbook and Casino functions. In this role, you will own campaign execution, reporting accuracy, and tactical growth levers, while ensuring projects deliver measurable business impact. You will contribute to product roadmaps, messaging, CRM programs, and promo budget tracking, bringing insights from customer data and market trends to inform tactical decisions. This role is perfect for someone who is curious and persistent, thriving with hands-on execution and data-driven problem solving in a fast-paced environment.

Responsibilities

• Support development and execution of go-to-market plans for propositions, including our loyalty currency, FanCash and our loyalty program, Fanatics ONE, among wider Fanatics initiatives.
• Drive day-to-day growth initiatives that increase acquisition, engagement, and retention for new and existing players while achieving commercial targets.
• Partner cross-functionally with Product, Commercial, Marketing, Engineering, and Analytics to deliver projects on time and effectively.
• Execute against reporting cadence, ensuring accuracy of KPIs and visibility to key stakeholders.
• Contribute to shaping product roadmaps, audience targeting, messaging, and CRM campaigns, in close partnership with senior leaders.
• Track promo budgets and campaign performance to ensure efficient use of resources.
• Provide insights from customer data, competitive landscape, and market trends to inform tactical decision-making.
• Use data and research to drive insights and recommendations to the product and commercial roadmap.
• Analyse and understand product-market-fit and underserved customer needs to drive feature innovation and experimentation.
• Partner with budget and media owners to optimize spend and maximize ROI.
• Act as a strategic thought partner to leadership, identifying opportunities for innovation and long-term growth.
• Provide leadership and mentorship to Managers/Analysts on the Growth Strategy team.
• Be a passionate subject matter expert on FBG propositions and the real money gaming and sports/entertainment industry.
• Must be open to occasional travel to Fanatics Betting & Gaming offices and other locations for conferences, events, meetings, and team building activities

Qualifications

• 4–6 years in growth strategy, GTM, or commercial roles.
• Strong project management skills; detail-oriented and execution-driven.
• Analytical mindset; able to turn insights into tactical improvements.
• Comfortable working cross-functionally and influencing peers.
• Proven ability to balance strategic thinking with operational execution.
• Deep passion for sports, gaming, or entertainment products that drive empathetic and thoughtful product decisions affecting end users.
• Strong communication skills, with an ability to simply and clearly articulate product decisions and value propositions to senior leaders.
• Collaborative personality, with an ability to seamlessly work cross-functionally across different product orgs and teams at Fanatics.
• Experience in the online gaming, loyalty, or casino industry a plus.

Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $120,000 - $140,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/.

Preferred Location:New York City

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

Job Info

• Locations 95 Morton St, New York, NY, 10014, US (Hybrid)