Loyalty & Lifecycle Marketing Lead (Hybrid)

MariMed, Inc.; Norwood (MA); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Vision insurance

Job summary

A cannabis retail company in Norwood, MA, is seeking a Loyalty & Lifecycle Marketing Manager to manage the customer journey. The role involves creating a loyalty program, monitoring performance through data analytics, and engaging customers at various stages of their experience. Candidates should have 3-5 years of experience in CRM or lifecycle marketing, and strong analytical and communication skills. The position offers hybrid work options with benefits like health insurance and paid time off.

Qualifications

• 3-5 years of experience in CRM, retention, or lifecycle marketing (retail preferred).
• Strong analytical skills and a data-driven mindset.
• Excellent copywriting and communication skills.

Responsibilities

• Create and implement a loyalty program and communications strategy.
• Monitor performance of customer communications and A/B test.
• Collaborate on promotional calendars and campaigns.

Skills

CRM experience

Retention marketing

Lifecycle marketing

Data analysis

Copywriting

Tools

CRM platforms

Segmentation tools

Automation tools

Job description

A cannabis retail company in Norwood, MA, is seeking a Loyalty & Lifecycle Marketing Manager to manage the customer journey. The role involves creating a loyalty program, monitoring performance through data analytics, and engaging customers at various stages of their experience. Candidates should have 3-5 years of experience in CRM or lifecycle marketing, and strong analytical and communication skills. The position offers hybrid work options with benefits like health insurance and paid time off.