Loyalty & Guest Experience Leader

Jordan Winery; Healdsburg (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Jordan Winery seeks a Loyalty Program Manager to lead the Jordan Estate Rewards initiative, deepen guest relationships, and drive revenue through CRM-driven strategies. You will coordinate guest engagement, events, and communications while collaborating with hospitality, marketing, and operations teams.

The role requires a strong data mindset, hospitality experience, and the ability to manage multiple initiatives in a fast-paced winery environment at the Healdsburg estate.

Qualifications

• Bachelor’s degree in hospitality or related field.
• Minimum 5 years’ experience in a luxury hotel, winery, or restaurant environment, with demonstrated experience in CRM, loyalty, or DTC roles.
• Flexible and adaptable, able to work evenings, weekends and holidays.
• Demonstrated leadership, warmth, and discretion in guest-centered settings.
• Proficient with MS Word, Excel, Teams, Outlook and CRM platforms.
• Experience with Commerce7 and RedChirp is a plus.

Responsibilities

• Lead loyalty and guest engagement programs to drive enrollment, retention and revenue growth.
• Oversee CRM data, reporting, dashboards and performance summaries.
• Collaborate with hospitality, guest services and marketing to align loyalty with brand standards.
• Serve as primary contact for loyalty and e-commerce inquiries via phone, email, and in person.
• Manage event communications and guest lists for loyalty initiatives and DTC activities.
• Partner with external vendors on e-commerce and loyalty projects and ensure operational excellence.

Skills

CRM & loyalty program management

Guest engagement

Staff leadership

Data analysis

Education

Bachelor’s degree in hospitality or related field

Tools

CRM platforms

Commerce7

RedChirp

Job description

Jordan Winery seeks a Loyalty Program Manager to lead the Jordan Estate Rewards initiative, deepen guest relationships, and drive revenue through CRM-driven strategies. You will coordinate guest engagement, events, and communications while collaborating with hospitality, marketing, and operations teams.

The role requires a strong data mindset, hospitality experience, and the ability to manage multiple initiatives in a fast-paced winery environment at the Healdsburg estate.