Loyalty Growth Lead: Test & Learn Journeys

Taco Bell

Irvine (CA)

Hybrid

USD 122,000 - 143,000

Full time

9 days ago

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Benefits offered by this job

Hybrid work schedule

Onsite dining center and game room

401(k) with matching

Job summary

Taco Bell is seeking a Loyalty Journey Lead in Irvine, CA, to grow Taco Bell Rewards by identifying friction points and driving test-and-learn initiatives across acquisition, onboarding, engagement, and re-engagement. You will lead a cross-functional squad, framing hypotheses and turning customer insights into experiments with measurable outcomes.

You will work at the intersection of marketing, digital product, technology, analytics, operations, and customer experience, guiding initiatives from

Qualifications

Experience in growth marketing, lifecycle marketing, CRM, loyalty, or related roles.
Experience in QSR, retail, DTC, or consumer businesses is a plus.
Bachelor's degree or equivalent; advanced degree a plus.

Responsibilities

Coordinate the cross-functional Loyalty Growth Squad with Marketing, Digital Product, Technology, Analytics, Operations, Media, and CRM.
Maintain experimentation backlog and translate insights into documented hypotheses and tests.
Facilitate sprint planning, track timelines, dependencies, resources, and success metrics.
Review analytics and journey insights to identify friction points and audience opportunities.
Develop test briefs, KPIs, and measurement requirements; document results and learnings.
Handoff successful tests to owners and document playbooks and lessons.