Loyalty Growth & Engagement Analytics Lead

JetBlue; New York (NY); On-site; USD 88,000 - 132,000; Full time

Benefits offered by this job

Healthcare benefits

401(k) plan with company match

Crewmember stock purchase plan

Job summary

JetBlue is seeking a Senior Analyst, Loyalty Engagement in New York to develop and manage member engagement products and initiatives that drive incremental flight and cobrand credit card engagement among TrueBlue members.

You will partner across Loyalty, Marketing, Commercial, Digital, Technology, Data Science, Finance, and Barclays to design campaigns, analytics, and scalable engagement capabilities that boost participation, spending, and loyalty.

Qualifications

• Bachelor's Degree or equivalent with 4+ years of relevant work experience.
• Three years of experience in loyalty, marketing analytics, customer engagement, aviation, travel, financial services, or a related field.
• Willing to travel occasionally (up to 10%).
• Must pass a pre-employment drug test and be legally eligible to work in the US.
• Authorization to work in the US is required; visa sponsorship is not available.

Responsibilities

• Develop and manage targeted promotional campaigns and engagement products that drive incremental flight and/or cobrand card spend.
• Create and maintain a promotional calendar aligned with commercial, loyalty, and partner objectives.
• Own gamification initiatives and engagement mechanics to boost member actions.
• Develop personalization strategies and behavioral triggers to drive revenue-generating activities.
• Collaborate with Marketing and Digital to communicate engagement products with clear, member-centric experiences.
• Support Barclays ECM initiatives and co-brand engagement campaigns with cross-functional teams.
• Build dashboards, scorecards, and executive reports tracking engagement performance.

Skills

SQL

Tableau

Power BI

Marketing analytics

Engagement campaigns

Education

Bachelor's degree

High School Diploma/GED + 4+ years experience

Tools

Tableau

Power BI

SQL

Job description

JetBlue is seeking a Senior Analyst, Loyalty Engagement in New York to develop and manage member engagement products and initiatives that drive incremental flight and cobrand credit card engagement among TrueBlue members.

You will partner across Loyalty, Marketing, Commercial, Digital, Technology, Data Science, Finance, and Barclays to design campaigns, analytics, and scalable engagement capabilities that boost participation, spending, and loyalty.