Loyalty & Digital Experience Lead

HTO EMP LLC; Fort Worth (TX); On-site; USD 90,000 - 125,000; Full time

Job summary

HTeaO is seeking a proactive Loyalty Marketing Manager to lead our loyalty platforms (Paytronix/Braze) and oversee strategy, creative development, and day-to-day execution. This role drives enrollment, engagement, and guest lifetime value across campaigns, website, and app.

You will manage calendar planning for Email/Push/SMS, collaborate with agencies and IT, optimize SEO for hteao.com, and translate insights from customer cohorts into actionable roadmaps.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• Strong writing, editing, and communication skills.
• Creative thinking and ability to generate innovative ideas.
• Excellent time management and organizational skills.

Responsibilities

• Oversee and lead Loyalty engagement platforms (Paytronix/Braze) for HTeaO, including strategy, planning, creative development, agency management, and day-to-day execution.
• Lead calendar planning and creative development for Email/Push/SMS as part of loyalty communications.
• Ensure execution of marketing campaigns and automated flows with agency partners.
• Oversee daily loyalty platform operations for stability and performance.
• Monitor program performance, analyze metrics, and implement improvements to boost engagement and lifetime value across segments.
• Lead and manage agency partners in day-to-day activities and quarterly reviews.
• Analyze customer cohort data to identify trends and segmentation opportunities.
• Develop annual Loyalty promotional roadmap to drive enrollment, engagement, and incremental traffic.
• Oversee and lead website presence and SEO trends for hteao.com.
• Work with IT and partners to maintain the website and platform improvements.
• Develop/leverage creative assets for website and app communications.
• Manage Terms & Conditions and FAQs for the loyalty program.
• Troubleshoot and resolve loyalty platform or site issues with IT or vendors.
• Evaluate SEO platform strategy to maintain rankings.

Skills

Loyalty Marketing

Campaign Management

Data Analysis

Content Writing

Communication

Education

Bachelor's degree in Marketing or Communications

Tools

Braze

Paytronix

SEO Tools

Google Analytics

Job description

HTeaO is seeking a proactive Loyalty Marketing Manager to lead our loyalty platforms (Paytronix/Braze) and oversee strategy, creative development, and day-to-day execution. This role drives enrollment, engagement, and guest lifetime value across campaigns, website, and app.

You will manage calendar planning for Email/Push/SMS, collaborate with agencies and IT, optimize SEO for hteao.com, and translate insights from customer cohorts into actionable roadmaps.