Loyalty and Digital Experience Manager

HTO EMP LLC; Fort Worth (TX); On-site; USD 90,000 - 125,000; Full time

Job summary

HTeaO is seeking a proactive Loyalty Marketing Manager to lead our loyalty platforms (Paytronix/Braze) and oversee strategy, creative development, and day-to-day execution. This role drives enrollment, engagement, and guest lifetime value across campaigns, website, and app.

You will manage calendar planning for Email/Push/SMS, collaborate with agencies and IT, optimize SEO for hteao.com, and translate insights from customer cohorts into actionable roadmaps.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• Strong writing, editing, and communication skills.
• Creative thinking and ability to generate innovative ideas.
• Excellent time management and organizational skills.

Responsibilities

• Oversee and lead Loyalty engagement platforms (Paytronix/Braze) for HTeaO, including strategy, planning, creative development, agency management, and day-to-day execution.
• Lead calendar planning and creative development for Email/Push/SMS as part of loyalty communications.
• Ensure execution of marketing campaigns and automated flows with agency partners.
• Oversee daily loyalty platform operations for stability and performance.
• Monitor program performance, analyze metrics, and implement improvements to boost engagement and lifetime value across segments.
• Lead and manage agency partners in day-to-day activities and quarterly reviews.
• Analyze customer cohort data to identify trends and segmentation opportunities.
• Develop annual Loyalty promotional roadmap to drive enrollment, engagement, and incremental traffic.
• Oversee and lead website presence and SEO trends for hteao.com.
• Work with IT and partners to maintain the website and platform improvements.
• Develop/leverage creative assets for website and app communications.
• Manage Terms & Conditions and FAQs for the loyalty program.
• Troubleshoot and resolve loyalty platform or site issues with IT or vendors.
• Evaluate SEO platform strategy to maintain rankings.

Skills

Loyalty Marketing

Campaign Management

Data Analysis

Content Writing

Communication

Education

Bachelor's degree in Marketing or Communications

Tools

Braze

Paytronix

SEO Tools

Google Analytics

Job description

Overview:

About HTeaO: HTeaO is a thriving franchise brand redefining the beverage experience through premium tea offerings and authentic connections within our CommuniTEAs. With rapid national growth and an unwavering commitment to quality, community, and culture, HTeaO is seeking dynamic talent to help scale our impact.

Responsibilities:

• Oversee and lead overall Loyalty engagement platforms (Paytronix/Braze) for HTeaO including overall strategy, planning, creative development, agency management & day-to-day execution

• Lead overall calendar planning and creative development for Email/Push/SMS as part of loyalty platform communications
• Ensure execution of both marketing campaigns and automated flows in collaboration with agency partners
• Oversee daily operations of the guest loyalty platform to ensure stability and performance.
• Monitor program performance, analyze key metrics, and implement improvements to enhance the consumer experience and program effectiveness and implement initiatives to increase engagement, retention, and lifetime across consumer segments.
• Lead and manage agency partners both day-to-day and quarterly business review process
• Analyze customer cohort data to identify trends, preferences, and opportunities for segmentation.
• Develop annual Loyalty promotional roadmap that drives enrollment and engagement with the program, driving choice for HTeaO's, incremental traffic and spend, and fuels our data strategy.

• Oversee and lead website presence on HteaO.com as well as well as overall SEO trends/tracking

• Work with external partners and IT, manage and maintain HTeaO's website, ensuring regular updates and platform improvements.
• Develop/leverage creative needs for the website to optimize guest communication & site experience
• Manage program Terms & Conditions and Frequently Asked Questions (FAQ's).
• Troubleshoot and resolve technical issues related to the loyalty platform or hteao.com, working with IT or external vendors as needed.
• Evaluate and assess SEO platform strategy to maintain overall company and local store search rankings.

• Oversee and lead overall App experience & creative for HTeaO as part of loyalty guest engagement

• Work with external partners and IT, manage and maintain HTeaO's App, ensuring regular updates and platform improvements.
• Evaluate guest engagement and feedback with the App experience to manage enhancements and roadmap
• Develop/leverage creative needs for the App to optimize guest communication & site experience

• Collaborate with IT, Operations and Guest Relations to integrate loyalty initiatives into day-to-day guest interactions.
• Collaborate with HTeaO's brand team to take new loyalty campaigns from concept to reality.
• Assist with any non-loyalty promotional campaign execution as designed by the marketing team.
• Stay up to date on the latest trends in customer loyalty, customer engagement programs, and SEO requirements.

Qualifications:

• Bachelor's degree in marketing, Communications, or a related field.
• Strong writing, editing, and communication skills.
• Creative thinking and the ability to generate innovative ideas.
• Excellent time management and organizational skills.
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Passionate about people with a genuine desire to understand our guests and operating partners needs and values.

HTO EMP., LLC.is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law. Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.

HTO EMP., LLC is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at [e-mail]