Loyalty and Digital Experience Manager

htoemp; Fort Worth (TX); On-site; USD 65,000 - 95,000; Full time

Job summary

HTeaO is seeking a marketing leader to own loyalty marketing initiatives across Paytronix/Braze, email, push, and SMS programs, while driving website, app, and SEO performance.

You will partner with IT, operations, and the brand team to translate loyalty concepts into engaging guest experiences and measurable results.

The role collaborates with external partners to ensure platform stability and continuous improvement across the loyalty lifecycle.

Qualifications

• Bachelor’s degree in marketing, Communications, or a related field.
• Strong writing, editing, and communication skills.
• Creative thinking and the ability to generate innovative ideas.
• Excellent time management and organizational skills.
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Passionate about people with a genuine desire to understand our guests and operating partners needs and values.

Responsibilities

• Oversee and lead overall Loyalty engagement platforms (Paytronix/Braze) for HTeaO including overall strategy, planning, creative development, agency management & day-to-day execution
• Lead overall calendar planning and creative development for Email/Push/SMS as part of loyalty platform communications
• Ensure execution of both marketing campaigns and automated flows in collaboration with agency partners
• Oversee daily operations of the guest loyalty platform to ensure stability and performance.
• Monitor program performance, analyze key metrics, and implement improvements to enhance the consumer experience and program effectiveness and implement initiatives to increase engagement, retention, and lifetime across consumer segments.
• Lead and manage agency partners both day-to-day and quarterly business review process
• Analyze customer cohort data to identify trends, preferences, and opportunities for segmentation.
• Develop annual Loyalty promotional roadmap that drives enrollment and engagement with the program, driving choice for HTeaO’s, incremental traffic and spend, and fuels our data strategy.
• Oversee and lead website presence on HteaO.com as well as well as overall SEO trends/tracking
• Work with external partners and IT, manage and maintain HTeaO’s website, ensuring regular updates and platform improvements.
• Develop/leverage creative needs for the website to optimize guest communication & site experience
• Manage program Terms & Conditions and Frequently Asked Questions (FAQ’s).
• Troubleshoot and resolve technical issues related to the loyalty platform or hteao.com, working with IT or external vendors as needed.
• Evaluate and assess SEO platform strategy to maintain overall company and local store search rankings.
• Oversee and lead overall App experience & creative for HTeaO as part of loyalty guest engagement
• Work with external partners and IT, manage and maintain HTeaO’s App, ensuring regular updates and platform improvements.
• Evaluate guest engagement and feedback with the App experience to manage enhancements and roadmap
• Develop/leverage creative needs for the App to optimize guest communication & site experience
• Collaborate with IT, Operations and Guest Relations to integrate loyalty initiatives into day-to-day guest interactions.
• Collaborate with HTeaO’s brand team to take new loyalty campaigns from concept to reality.
• Assist with any non-loyalty promotional campaign execution as designed by the marketing team.
• Stay up to date on the latest trends in customer loyalty, customer engagement programs, and SEO requirements.

Skills

Loyalty marketing

Campaign management

Content writing

Project management

Education

Bachelor’s degree in marketing, Communications, or a related field

Tools

Braze

Paytronix

Google Analytics

SEO tools

Job description

Overview:

About HTeaO: HTeaO is a thriving franchise brand redefining the beverage experience through premium tea offerings and authentic connections within our CommuniTEAs. With rapid national growth and an unwavering commitment to quality, community, and culture, HTeaO is seeking dynamic talent to help scale our impact.

Responsibilities:

• Oversee and lead overall Loyalty engagement platforms (Paytronix/Braze) for HTeaO including overall strategy, planning, creative development, agency management & day-to-day execution

• Lead overall calendar planning and creative development for Email/Push/SMS as part of loyalty platform communications
• Ensure execution of both marketing campaigns and automated flows in collaboration with agency partners
• Oversee daily operations of the guest loyalty platform to ensure stability and performance.
• Monitor program performance, analyze key metrics, and implement improvements to enhance the consumer experience and program effectiveness and implement initiatives to increase engagement, retention, and lifetime across consumer segments.
• Lead and manage agency partners both day-to-day and quarterly business review process
• Analyze customer cohort data to identify trends, preferences, and opportunities for segmentation.
• Develop annual Loyalty promotional roadmap that drives enrollment and engagement with the program, driving choice for HTeaO’s, incremental traffic and spend, and fuels our data strategy.

• Oversee and lead website presence on HteaO.com as well as well as overall SEO trends/tracking

• Work with external partners and IT, manage and maintain HTeaO’s website, ensuring regular updates and platform improvements.
• Develop/leverage creative needs for the website to optimize guest communication & site experience
• Manage program Terms & Conditions and Frequently Asked Questions (FAQ’s).
• Troubleshoot and resolve technical issues related to the loyalty platform or hteao.com, working with IT or external vendors as needed.
• Evaluate and assess SEO platform strategy to maintain overall company and local store search rankings.

• Oversee and lead overall App experience & creative for HTeaO as part of loyalty guest engagement

• Work with external partners and IT, manage and maintain HTeaO’s App, ensuring regular updates and platform improvements.
• Evaluate guest engagement and feedback with the App experience to manage enhancements and roadmap
• Develop/leverage creative needs for the App to optimize guest communication & site experience

• Collaborate with IT, Operations and Guest Relations to integrate loyalty initiatives into day-to-day guest interactions.
• Collaborate with HTeaO’s brand team to take new loyalty campaigns from concept to reality.
• Assist with any non-loyalty promotional campaign execution as designed by the marketing team.
• Stay up to date on the latest trends in customer loyalty, customer engagement programs, and SEO requirements.

Qualifications:

• Bachelor’s degree in marketing, Communications, or a related field.
• Strong writing, editing, and communication skills.
• Creative thinking and the ability to generate innovative ideas.
• Excellent time management and organizational skills.
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Passionate about people with a genuine desire to understand our guests and operating partners needs and values.

HTO EMP., LLC.is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law. Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.

HTO EMP., LLC is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at [e-mail]