Loyalty Campaign Architect

C&S Wholesale Grocers, LLC; Byron Township (MI); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Total Rewards benefits package

Job summary

SpartanNash in Byron Center, Michigan seeks a Loyalty Campaign Planner to own the end-to-end setup, execution, QA, and optimization of loyalty and promotional campaigns across multiple channels. You will coordinate with cross-functional teams to ensure accurate configuration, testing, and alignment with business goals to drive sales and engagement.

The role requires a Bachelor’s degree in Advertising or Marketing and 3–5+ years of marketing experience, plus strong analytical and communication

Qualifications

• Bachelor’s degree or equivalent combination of education and experience.
• 3 to 5+ years experience in Marketing, Advertising, or related area.
• Customer-focused with continuous improvement mindset.
• Strong attention to detail and ability to manage multiple projects.

Responsibilities

• Own end-to-end setup, configuration, and deployment of loyalty and promotional offers.
• Coordinate promo execution to ensure campaigns launch on time and meet objectives.
• Develop and execute testing and QA processes for offer functionality and customer experience.
• Investigate and resolve campaign issues by identifying root causes and fixes.
• Review offer data, targeting files, UPC lists, and promotional materials for accuracy.
• Analyze offer performance and collaborate to optimize strategies.
• Audit promo requests to ensure alignment with objectives and standards.
• Collaborate with merchandising, pricing, and marketing to reduce overlap and improve promotions.
• Work with internal and external stakeholders to drive sales and loyalty through targeted programs.
• Serve as liaison between Loyalty, eCommerce, Retail Media, Marketing, and Operations.

Skills

Campaign management platforms

Cross-functional collaboration

Analytical skills

Communication skills

Microsoft Office

Education

Bachelor’s degree in Advertising, Marketing, or related field

Job description

SpartanNash in Byron Center, Michigan seeks a Loyalty Campaign Planner to own the end-to-end setup, execution, QA, and optimization of loyalty and promotional campaigns across multiple channels. You will coordinate with cross-functional teams to ensure accurate configuration, testing, and alignment with business goals to drive sales and engagement.

The role requires a Bachelor’s degree in Advertising or Marketing and 3–5+ years of marketing experience, plus strong analytical and communication