Loyalty Marketing Account Lead

Baesman Group; Columbus (OH); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical Insurance

Profit Sharing

Paid Time Off

Life and disability Insurance

Setting the Standard

Job summary

Baesman Group is seeking a Loyalty Marketing Specialist in Columbus, OH to own loyalty program strategy, execution, and analysis. You will collaborate with client teams to design rewards, measure ROI, and optimize campaigns.

The role requires 1–3 years in marketing with a focus on loyalty or direct marketing, strong analytical abilities, and excellent communication. Expect fast-paced projects, cross-functional teamwork, and opportunities to drive results.

Qualifications

• Bachelor's degree required.
• 1–3 years of marketing experience preferred.
• Experience in loyalty or direct marketing is advantageous.
• Strong analytical and communication skills are essential.

Responsibilities

• Translate client loyalty needs into end-to-end loyalty solutions including design, rewards, analytics, strategy, and ROI.
• Analyze and report financial model scenarios.
• Lead client sessions and coordinate timelines with all teams.
• Identify KPIs, report performance, and provide actionable insights to improve loyalty outcomes.
• Maintain knowledge of loyalty trends and platform technologies; provide thought leadership.
• Collaborate with database teams to develop loyalty solutions and ensure successful implementation.
• QC/approve campaigns to ensure creative and functional accuracy.
• Plan and execute loyalty marketing calendars aligned with client goals.
• Manage client expectations and communications; build positive relationships.

Skills

Project management

Attention to detail

Analytical thinking

Communication skills

Team collaboration

Time management

Education

Bachelor's Degree

Tools

Loyalty platforms

Web UI experience

Job description

Baesman Group is seeking a Loyalty Marketing Specialist in Columbus, OH to own loyalty program strategy, execution, and analysis. You will collaborate with client teams to design rewards, measure ROI, and optimize campaigns.

The role requires 1–3 years in marketing with a focus on loyalty or direct marketing, strong analytical abilities, and excellent communication. Expect fast-paced projects, cross-functional teamwork, and opportunities to drive results.