Loyalty Campaign Lead — Growth & Personalization

Friendsofkerhonkson; Byron Township (MI); On-site; USD 65,000 - 90,000; Full time

Job summary

SpartanNash, a food solutions company based in Byron Center, Michigan, is seeking a Loyalty Campaign Planner to own end-to-end setup and execution of marketing promotions across channels such as personalized offers, rewards, eCommerce, and Retail Media.

You will coordinate campaign launches, test and QA discount logic, resolve issues, analyze performance, and collaborate with merchandising, pricing, and marketing teams to improve engagement and sales. Travel up to 10%.

Qualifications

• Bachelor’s degree in Advertising, Marketing, or related field, or equivalent experience.
• 3–5+ years in marketing or advertising with campaign management experience.
• Strong attention to detail and ability to manage multiple projects.
• Experience with campaign management platforms and promotional systems.

Responsibilities

• Own end-to-end setup and deployment of loyalty and promotional campaigns.
• Coordinate campaign execution to ensure accuracy and on-time launches.
• Develop testing and QA processes to validate offers and discounts.
• Analyze performance and optimize strategies with partners.
• Collaborate with merchandising, pricing, and marketing teams.

Skills

Campaign management

Marketing analytics

Cross-functional collaboration

Communication skills

Project management

Microsoft Office

Travel up to 10%

Attention to detail

Education

Bachelor’s degree in Advertising, Marketing, or related field

Tools

EME

NCR

ECRS

Inmar

Job description

SpartanNash, a food solutions company based in Byron Center, Michigan, is seeking a Loyalty Campaign Planner to own end-to-end setup and execution of marketing promotions across channels such as personalized offers, rewards, eCommerce, and Retail Media.

You will coordinate campaign launches, test and QA discount logic, resolve issues, analyze performance, and collaborate with merchandising, pricing, and marketing teams to improve engagement and sales. Travel up to 10%.