Loyalty Marketing Account Manager

Baesman Group, Inc.; Columbus (OH); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance

PTO and paid holidays

Job summary

Baesman Group's Baesman CRM & Loyalty division seeks a dynamic Marketing professional to lead loyalty marketing from strategy through execution and analysis in Columbus, OH.

You will translate client needs into complete loyalty solutions, design campaigns, analyze ROI, and coordinate with cross-functional teams to deliver on-time, high-quality results aligned with business objectives. This role emphasizes data-driven decision making and KPI tracking to maximize customer value.

Qualifications

• Demonstrate project management skills with the ability to meet tight deadlines.
• Ability to prioritize and multi-task.
• Exceptional attention to detail.
• Knowledge/background of Loyalty marketing.
• Demonstrated analytical and problem-solving skills.
• Exposure to retail loyalty marketing and/or direct marketing is a must.
• Familiarity with Loyalty platforms is a plus.
• Proficient experience using a web-based user interface.
• Strong communication skills.
• Demonstrated proactive thinker.
• Ability to understand overall business objectives and make accurate, thoughtful decisions.

Responsibilities

• Understanding client’s loyalty needs into a complete loyalty solution that includes program design, reward recommendations, analytics, ongoing program strategy, and ROI
• Analyze and Report financial model scenarios
• Lead working sessions and weekly touch bases of client timeline and deliverables for loyalty design with clients and all working teams
• Identify yearly KPIs to analyze, report, and optimize loyalty performance. Provide actionable recommendations and insights.
• Maintain in-depth knowledge of loyalty trends, competitive insight, and new platform technologies. Providing thought leadership and loyalty expertise.
• Work with the database team to develop new loyalty solutions that solve loyalty challenges and evolve our technology.
• QC/approve all campaigns to ensure that the creative, copy and functionality are correct to execute with excellence
• Responsible for planning and executing Loyalty marketing calendar in alignment with client goals and program growth
• Assist in managing expectations and communications with client(s)
• Establish positive, trusting, and motivational relationships
• Assist in other marketing projects/initiatives as necessary
• Work with internal departments to support marketing efforts

Skills

Project management

Prioritization

Attention to detail

Loyalty marketing

Analytical skills

Direct marketing

Web-based UI

Communication skills

Proactive thinking

Business objective alignment

Education

Bachelor’s Degree

Tools

Loyalty platforms

Job description

Baesman Group's Baesman CRM & Loyalty division seeks a dynamic Marketing professional to lead loyalty marketing from strategy through execution and analysis in Columbus, OH.

You will translate client needs into complete loyalty solutions, design campaigns, analyze ROI, and coordinate with cross-functional teams to deliver on-time, high-quality results aligned with business objectives. This role emphasizes data-driven decision making and KPI tracking to maximize customer value.