Loyalty Marketing Specialist – Campaigns & Analytics

Vaughan Executive Partners, LLC; Tampa (FL); On-site; USD 50,000 - 65,000; Full time

Job summary

Vaughan Executive Partners, LLC is seeking a Marketing Specialist to support loyalty programs and marketing campaigns for clients across convenience store, truck stop, and fuel industries. You will help plan, implement, and analyze campaigns to drive customer engagement and business growth, working with consulting, marketing, and technology teams.

The ideal candidate has 1–3 years of marketing experience, strong organizational and analytical skills, and an interest in retail marketing

Qualifications

• 1–3 years of marketing experience or related field.
• Experience supporting marketing campaigns and customer engagement initiatives.
• Familiarity with convenience retail or petroleum industry is a plus.
• Strong organizational and analytical skills.
• Proficiency in Microsoft Office; Excel/PowerPoint; CRM systems a plus.

Responsibilities

• Support development and execution of marketing campaigns, promotions, and customer engagement initiatives across multiple channels.
• Assist with the design, implementation, and ongoing management of loyalty programs for convenience stores, truck stop, and fuel retail clients.
• Coordinate campaign setup, scheduling, audience segmentation, testing, and quality assurance to ensure accurate and timely execution.
• Monitor campaign performance, analyze results, and prepare recurring reports to evaluate effectiveness and identify opportunities for improvement.
• Use data to support marketing recommendations and optimize promotional strategies.
• Collaborate with internal teams and clients to develop marketing briefs, presentations, campaign plans, and project deliverables.
• Support implementation and optimization of loyalty platforms and marketing technologies.
• Research industry trends to inform campaign development and strategies.
• Identify opportunities to improve marketing processes through technology and automation.
• Maintain organized campaign documentation and timelines while managing multiple priorities.

Skills

Marketing experience

CRM

Loyalty programs

Digital marketing

Campaign coordination

Job description

Vaughan Executive Partners, LLC is seeking a Marketing Specialist to support loyalty programs and marketing campaigns for clients across convenience store, truck stop, and fuel industries. You will help plan, implement, and analyze campaigns to drive customer engagement and business growth, working with consulting, marketing, and technology teams.

The ideal candidate has 1–3 years of marketing experience, strong organizational and analytical skills, and an interest in retail marketing