Local Sponsorship Growth Manager

Florida Gulf Coast University; Lexington (VA); On-site; USD 65,000 - 90,000; Full time

Job summary

Florida Gulf Coast University’s WGCU seeks a Local Sponsorship Account Manager to act as brand ambassador, driving direct sales and cultivating revenue-generating relationships with local businesses, agencies, and non-profit leaders.

You will develop marketing concepts, promote sponsorships across radio, TV, and digital channels, prepare revenue budgets, forecast and analyze performance, and supervise third-party vendors while reporting to the Associate General Manager of Business Partnerships

Qualifications

• Eight years of directly related full-time experience or a Bachelor's degree plus four years of experience in related functions.
• Expertise in media sales, corporate fundraising, or event sponsorship.
• Experience in digital sales, radio, TV, or event sponsorship.
• Experience operating a personal computer and proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Any appropriate combination of relevant education, experience, and/or certifications may be considered.

Responsibilities

• Direct sales efforts of WGCU services and promotions to local businesses and agencies.
• Develop marketing concepts to increase corporate investments and membership support.
• Promote sponsorship opportunities on radio, TV, and digital channels.
• Prepare a local revenue operating budget and ongoing budget analysis; report to leadership.
• Identify and forecast revenue opportunities; oversee third-party sales vendors.

Skills

Strategic thinking

Relationship building

Project management

Communication skills

Advertising tools

Data analysis

Public media experience

Education

Bachelor’s degree

Master’s Degree

Tools

Nielsen

Google Analytics

Media Monitors

Microsoft Office

Job description

Florida Gulf Coast University’s WGCU seeks a Local Sponsorship Account Manager to act as brand ambassador, driving direct sales and cultivating revenue-generating relationships with local businesses, agencies, and non-profit leaders.

You will develop marketing concepts, promote sponsorships across radio, TV, and digital channels, prepare revenue budgets, forecast and analyze performance, and supervise third-party vendors while reporting to the Associate General Manager of Business Partnerships