Local Sponsorship Account Manager

The Chronicle Of Higher Education, Inc.; Fort Myers (FL); On-site; USD 60,000 - 85,000; Full time

Job summary

WGCU, Southwest Florida's PBS/NPR member station, seeks a Local Sponsorship Account Manager to drive direct sales and develop revenue with local businesses, agencies, and non-profits. The role involves creating marketing concepts, promoting sponsorship across radio, TV, and digital channels, and forecasting revenue with cross-department collaboration.

The ideal candidate has extensive media sales experience and strong strategic, budgeting, and stakeholder-management skills, with the ability to

Qualifications

• This position requires either eight years of directly related full-time experience or, as an alternative, a Bachelor's degree from an accredited institution in an appropriate area of specialization and four years of full-time experience directly related to the job functions.
• Expertise in media sales, corporate fundraising, or event sponsorship.
• Experience in digital sales, radio, TV, or event sponsorship.
• Experience operating a personal computer and proficiency with Microsoft Office (Word, Excel, PowerPoint, and Outlook) software.

Responsibilities

• Responsible for direct sales efforts of WGCU services and promotions to local businesses and agencies.
• Develop marketing concepts in partnership with other departments that increase corporate investments and inspire increased membership support.
• Promote marketing and sponsorship opportunities on radio, TV, and digital channels.
• Identify and estimate monetary value of missed sales opportunities.
• Maximize revenue potential for all spots and special programming opportunities.
• Independently create new presentations and determine audience data on program services of WGCU, and their comparative value against commercial media channels.
• Prepares a local revenue operating budget and performs ongoing budget analysis. Prepares and provides reports to Associate General Manager and General Manager.
• Develop strategies to enhance nontraditional revenue opportunities.
• Execute trades to alleviate station-wide expenses.
• Oversees the work efforts of third-party sales vendors.
• Accurately forecast local account list and prospect variable and WGCU's revenue potential using industry specific media software.
• Develop growth revenue by focusing on "conversion" targets from other media including radio, print, online and cable.

Skills

Media sales

Corporate fundraising

Digital sponsorships

MS Office

Strategic thinking

Interpersonal skills

Budgeting

Forecasting

Education

Bachelor's degree

Tools

Microsoft Office Suite

Job description

Local Sponsorship Account Manager

The Local Sponsorship Account Manager is a WGCU brand ambassador,strategically leveraging sales and marketing concepts and tools, togain corporate support and network with C-suite executives ofcompanies of all sizes, to invest in WGCU. This position isresponsible for direct sales and develops revenue generatingrelations with local business agencies and non-profit leaders, andother local influencers. Assists in the development of salesstrategies to drive revenue for WGCU to both philanthropiccorporations, and to clients seeking return on investments. TheLocal Sponsorship Manager reports to the Associate General Managerof Business Partnerships and Corporate Investments.

WGCU is Southwest Florida's source for PBS and NPR. Amember-supported service of Florida Gulf Coast University, WGCUprovides educational programming that inspires, informs and engagesour community. Serving all or part of 12 counties in south andSouthwest Florida, with five distinct digital TV channels, two FMradio channels, two HD radio channels, and multiple websites, WGCUdelivers national and international programming, and develops,produces and delivers relevant, informative and educational localprograms to the region.

FGCU is building a culture of curiosity, commitment andcollaboration. We value employees who successfully work with othersand drive positive change through critical thinking and decisiveaction. If you thrive in an environment of innovation,accountability and mutual respect, you will find a good homehere.

Job Description

Typical duties may include but are not limited to:

• Responsible for direct sales efforts of WGCU services andpromotions to local businesses and agencies.
• Develop marketing concepts in partnership with otherdepartments that increase corporate investments and inspireincreased membership support.
• Promote marketing and sponsorship opportunities on radio, TV,and digital channels.
• Identify and estimate monetary value of missed salesopportunities.
• Maximize revenue potential for all spots and specialprogramming opportunities.
• Independently create new presentations and determine audiencedata on program services of WGCU, and their comparative valueagainst commercial media channels.
• Prepares a local revenue operating budget and performs ongoingbudget analysis. Prepares and provides reports to Associate GeneralManager and General Manager.
• Develop strategies to enhance nontraditional revenueopportunities.
• Execute trades to alleviate station-wide expenses.
• Oversees the work efforts of third-party sales vendors.
• Accurately forecast local account list and prospect variableand WGCU's revenue potential using industry specific mediasoftware.
• Develop growth revenue by focusing on "conversion" targets fromother media including radio, print, online and cable.

Other Duties:

• Performs other job-related duties as assigned.
• May supervise or train other sales persons.

Additional Job Description

Required Qualifications:

• This position requires either eight years of directly relatedfull-time experience or, as an alternative, a Bachelor's degreefrom an accredited institution in an appropriate area ofspecialization and four years of full-time experience directlyrelated to the job functions.
• Expertise in media sales, corporate fundraising, or eventsponsorship.
• Experience in digital sales, radio, TV, or event sponsorshiprequired.
• Experience operating a personal computer and proficiency withMicrosoft Office (Word, Excel, PowerPoint, and Outlook)software.
• Any appropriate combination of relevant education, experience,and/or certifications may be considered.

Preferred Qualifications:

• Master's Degree from an accredited institution in anappropriate area of specialization.
• Two years professional full-time experience in corporatefundraising and event sponsorship.
• Public media experience.

Knowledge, Skills & Abilities:

• Proven ability to think strategically and approach challengeswith creativity.
• Demonstrated track record of reliability, meeting goals, andholding oneself accountable.
• Strong interpersonal skills and experience working effectivelyacross teams.
• Knowledge of accounting, budgeting, finance and managementprinciples, practices and procedures.
• Extensive knowledge of marketing and advertising tools.Knowledge of sales, marketing, traditional, and new media.
• Expert knowledge of Nielsen, Google Analytics Media Audit,Scarborough, Media Monitors or BIA, traffic software for radio, TV,and digital, Word, Excel and PowerPoint
• Excellent interpersonal, verbal, and written communicationskills.
• Excellent organizational skills and the ability to prioritizeand complete simultaneous projects.
• Ability to influence at the most senior levels of anorganization and work across functions, levels, and departmentstoward shared objectives.
• Ability to collaborate and develop strategic relations withstaff, faculty, students, and business partners.
• Ability to take initiative to plan, organize, coordinate andperform work in various situations when numerous and competingdemands are involved.
• Ability to set the value for WGCU's public service and audienceat approximately 3x the commodities advertising market.
• Ability to use effective decision making and problem-solvingtechniques.
• Ability to think critically and creatively, have a highstandard of integrity, and be motivated to incorporate bestpractices into the organizational structure.
• Ability to maintain confidentiality and discretion at alltimes.
• Ability to exercise a high degree of independent judgement inthe establishment, interpretation, application, and enforcement ofall rules, regulations, and policies.
• Ability to effectively manage the work of others by providinginformation, guidance, and motivation.

Institutional Values & Behavioral Expectation

In this role, the successful candidate will be expected to:

• Seek out new approaches to improve outcomes; remain open forfeedback and new ideas.
• Lead with integrity; consistently produce high-quality work;persevere to overcome obstacles to meet deadlines and achievedeliverables.
• Share information and insights thoughtfully; build partnershipsacross departments; communicate respectfully; support colleagues toachieve common goals.

FGCU is a State University System of Florida member and an EqualOpportunity and Equal Access employer. All qualified applicantswill receive consideration for employment without regard to race,color, religion, sex, age, national origin, disability, orprotected veteran status.