Local Sponsorship Growth Manager

The Chronicle Of Higher Education, Inc.; Fort Myers (FL); On-site; USD 60,000 - 85,000; Full time

Job summary

WGCU, Southwest Florida's PBS/NPR member station, seeks a Local Sponsorship Account Manager to drive direct sales and develop revenue with local businesses, agencies, and non-profits. The role involves creating marketing concepts, promoting sponsorship across radio, TV, and digital channels, and forecasting revenue with cross-department collaboration.

The ideal candidate has extensive media sales experience and strong strategic, budgeting, and stakeholder-management skills, with the ability to

Qualifications

• This position requires either eight years of directly related full-time experience or, as an alternative, a Bachelor's degree from an accredited institution in an appropriate area of specialization and four years of full-time experience directly related to the job functions.
• Expertise in media sales, corporate fundraising, or event sponsorship.
• Experience in digital sales, radio, TV, or event sponsorship.
• Experience operating a personal computer and proficiency with Microsoft Office (Word, Excel, PowerPoint, and Outlook) software.

Responsibilities

• Responsible for direct sales efforts of WGCU services and promotions to local businesses and agencies.
• Develop marketing concepts in partnership with other departments that increase corporate investments and inspire increased membership support.
• Promote marketing and sponsorship opportunities on radio, TV, and digital channels.
• Identify and estimate monetary value of missed sales opportunities.
• Maximize revenue potential for all spots and special programming opportunities.
• Independently create new presentations and determine audience data on program services of WGCU, and their comparative value against commercial media channels.
• Prepares a local revenue operating budget and performs ongoing budget analysis. Prepares and provides reports to Associate General Manager and General Manager.
• Develop strategies to enhance nontraditional revenue opportunities.
• Execute trades to alleviate station-wide expenses.
• Oversees the work efforts of third-party sales vendors.
• Accurately forecast local account list and prospect variable and WGCU's revenue potential using industry specific media software.
• Develop growth revenue by focusing on "conversion" targets from other media including radio, print, online and cable.

Skills

Media sales

Corporate fundraising

Digital sponsorships

MS Office

Strategic thinking

Interpersonal skills

Budgeting

Forecasting

Education

Bachelor's degree

Tools

Microsoft Office Suite

Job description

WGCU, Southwest Florida's PBS/NPR member station, seeks a Local Sponsorship Account Manager to drive direct sales and develop revenue with local businesses, agencies, and non-profits. The role involves creating marketing concepts, promoting sponsorship across radio, TV, and digital channels, and forecasting revenue with cross-department collaboration.

The ideal candidate has extensive media sales experience and strong strategic, budgeting, and stakeholder-management skills, with the ability to