Local Media Ad Executive - Multi-Platform Sales

KSHB / KMCI / The EW Scripps Company; San Luis Obispo (CA); On-site; USD 75,000 - 80,000; Full time

Benefits offered by this job

Uncapped commissions

Mileage & cell phone allowance

Health benefits

Job summary

KSBY, the E.W. Scripps NBC affiliate serving California’s Central Coast, seeks an Account Executive to join our sales team. You will sell multi‑platform advertising solutions to local and regional businesses and agencies, using SSP processes to tailor campaigns.

With 2+ years in media or related sales, you’ll prospect, present, and close new business across TV, OTT/CTV, digital, social, and search. You’ll maintain a strong CRM pipeline and build lasting client partnerships while delivering

Qualifications

• Bachelor’s degree in a related field preferred or equivalent combination of education and experience.
• Minimum of 2+ years of successful sales experience preferred.
• Experience with strategic account management, broadcast advertising, digital marketing solutions, or media sales preferred.
• Valid driver’s license, acceptable driving record, and proof of insurance meeting company requirements.

Responsibilities

• Sell multi-platform advertising solutions to local and regional businesses and advertising agencies.
• Utilize the Scripps Sales Process (SSP) to identify customer needs and recommend customized marketing solutions.
• Promote the full suite of digital advertising products in addition to traditional television advertising.
• Prospect, secure appointments, conduct needs analyses, create presentations, and close new business opportunities.
• Develop and maintain relationships with traditional and non-traditional advertisers.
• Analyze ratings data, market trends, and audience insights to maximize revenue opportunities.
• Serve as a trusted advisor to clients while delivering exceptional customer service.
• Prepare and deliver presentations, proposals, and advertising recommendations.
• Manage and maintain a healthy sales pipeline through CRM tools while achieving key performance metrics.
• Collaborate on campaign development, creative concepts, storyboards, and production elements.
• Build strong client partnerships and develop long-term account growth opportunities.
• Handle account maintenance activities including makegoods, credit applications, collections, and revenue tracking.
• Maintain accurate client records and sales activity within CRM systems.
• Communicate account status and revenue forecasts to sales leadership.

Skills

Local direct sales

Media sales

CRM

Prospecting

Relationship building

Presentation skills

Education

Bachelor’s degree or equivalent

Tools

CRM software

Microsoft Office

Google Workspace

Zoom/Teams/WebEx

Job description

KSBY, the E.W. Scripps NBC affiliate serving California’s Central Coast, seeks an Account Executive to join our sales team. You will sell multi‑platform advertising solutions to local and regional businesses and agencies, using SSP processes to tailor campaigns.

With 2+ years in media or related sales, you’ll prospect, present, and close new business across TV, OTT/CTV, digital, social, and search. You’ll maintain a strong CRM pipeline and build lasting client partnerships while delivering